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Sales Language

It’s Time to Modernize your Dealership Sales Language

It’s kind of nostalgic to listen to car salespeople talk with customers on the phone, either in live calls or when leaving voicemails, and...
Preston Automotive Group

Ford Dealer in Town of 700 Finishes 33rd in the Nation

EASTON — From the beginning, it was a match made in Ford heaven. At the end of 2019, following a strong December run, Preston Ford...
trial closes

What Do Trial Closes Really Accomplish?

Anyone who is familiar with what I teach, or has been exposed to my training for any length of time, knows how I feel...
Paragonvideo

How Paragon Honda Is Turning Inventory Faster by Simplifying Their Recon Process – Hugh...

On today's show, we're excited to be on location here at Paragon Honda in New York with Partner GM and Vice President, Brian Benstock...
Jenn Reidvideo

How Technology is Helping to Bridge the Gap Between Online and Showroom Shopping –...

On today’s show, we’re pleased to welcome back Jenn Reid, Vice President of Automotive Marketing and Strategy Leader for Equifax. Jenn and Jim discuss...

Customer-Centric Selling

Today's industry is all about customer centric selling. On today's Saturday Morning Sales Meeting, Mark Tewart discusses how to have your best Saturday ever...

How Do You Create a Vision Statement?

 On this week's episode of On the Mark, Mark Tewart talks about laying out your goals with a vision statement so that you can...

Using the Right Language When Speaking to the Customer

Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...

Modern Merchandising in Today’s Dealerships

 On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes...