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How Market Scan’s Jenn Reid is helping car dealers embrace modern...

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Many of us go to college with a plan in mind for most things, except how we are going to pay off our student loans. For Jenn Reid, student loans were not an option so she sold vehicles to pay for her education before eventually moving to the financial side of the automotive industry.  Since […]
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Equifax

How Equifax is Helping Dealers Improve their Targeted Marketing – Jenn...

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Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Jenn Reid, Vice President...
week in review

CBT News Week In Review: February 14, 2020

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CBT News Week In Review for Friday, February 14th, 2020: vAuto's Brian Finkelmeyer Discusses Key Challenges and Opportunities on the Horizon for New Car Dealers On...
Jenn Reid

How Technology is Helping to Bridge the Gap Between Online and...

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On today’s show, we’re pleased to welcome back Jenn Reid, Vice President of Automotive Marketing and Strategy Leader for Equifax. Jenn and Jim discuss...
Jenn Reid

CBT Automotive Newscast for February 11, 2020

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Today on CBTNews.com - Tuesday, February 11th, 2020: How Technology is Helping to Bridge the Gap Between Online and Showroom Shopping - Jenn Reid, Equifax On...
Consumer credit reports

Beyond the Headline

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Learning how to read the whole credit report and getting the full consumer story can help you avert potential missteps. BY JENN REID Consumer credit reports may rarely win a prize for their memorable prose, but they should be at the top of your reading list if you want real insight into a vehicle shopper’s […]
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