On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and how you can build trust and...
Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves using your product or service. Good...
We live in what people are calling The Age of the Consumer and for the F&I department, it means a fresh focus on providing an experience that is markedly different...
Pet peeves. We’ve all got ‘em. They course through our veins and pick at our last nerve. Most of us keep them to ourselves, never really letting the world know...
On this week’s episode of F&I Today, Becky Chernek of Chernek Consulting, discusses the ways in which large online retailers have changed the way customers shop.
VIDEO TRANSCRIPT:
Becky Chernek: Welcome to F&I today...
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many...
Things like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of the Day, Becky Chernek discusses the...
On today’s show, we’re pleased to welcome in Craig Peters, CEO of Byrider, one of the nation’s leading used car finance franchise companies. Craig is here to discuss all of...
Here to tell us how you can revamp and re-invigorate your dealership’s F&I strategy for 2020 is Becky Chernek. Becky is an F&I Expert, President of Chernek Consulting, and host...
On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment and says no, no matter what...