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education

The True Cost of Education For Your Team

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In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We debate internally with our top staff on if what we will spend up front can be tracked to a true ROI in expected improvement to our performance. Before we dive in […]
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education

The Benefits of Having a Customer Education Campaign at Your...

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Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car worked was a simple matter, and those who didn’t already know how their new vehicle worked were easily brought up to speed. Today’s makes and models have exploded, with thousands of […]
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education

Making an Investment in Education

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On today’s episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.
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young people

Gen Z Less Eager to Start Driving

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Most adults remember the time when getting a driver’s license meant freedom. Many can recall whining at their parents to take them driving so they could finally get comfortable enough to venture out on their own. Being able to drive provided them with independence and they were able to spend much more time with friends […]
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service technicians

Four Ways Dealers Can Prepare Their Service Technicians for Advanced...

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Service technicians have never had an easy job. Depending on the car, the service needs, and potential accident damage, technicians have their work cut out for them. However, what happens when you begin to add self-driving capabilities, advanced sensors, and full-on computers to new vehicles? Instead of only working about the mechanical side of cars, […]
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dealerships

Filling The Gap – How Automobile Dealerships Are Involved In...

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The Future Employment Landscape The automobile industry is as strong as the human capital within it. For dealerships to be successful there has to be a healthy supply of workers from many disciplines: marketing, advertising, sales, operations, technicians, finances, accounting, and the list could go on. According to the Bureau of Labor Statistics, the field […]
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newscast

Are good employees being trained properly? | Selling on the Service...

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On today's CBT Newscast for Wednesday, September 6th, 2017: Are good employees being trained properly on selling great products? Steve Richards, who is speaking at the...

Tips on how to train F&I Employees

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Becky talks with Rodney O’Rourke on why dealers need to get serious about training their F&I employees and to offer continual education in this changing marketplace.
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Fiat-Chrysler’s unique plan for investing in their employees

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Attracting and keeping quality employees: the goal of all businesses, including dealerships. Well, part of that for Fiat-Chrysler means free college for dealership employees at the 356 Chrysler, Dodge, Jeep, Ram, and Fiat dealerships in Florida, Georgia, South Carolina, North Carolina, Alabama, and Tennessee. WardsAuto.com reports the program is in the pilot phase right now and […]
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