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education

The True Cost of Education For Your Team

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In every dealership or business, mine included, leaders analyze and wonder how an investment in ongoing education for employees impacts our bottom line. We...
education

The Benefits of Having a Customer Education Campaign at Your Dealership

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Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car...
education

Making an Investment in Education

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On today's episode of Auto Marketing Now, Brian talks about how making an investment in education can help your digital marketing efforts flourish.
young people

Gen Z Less Eager to Start Driving

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Most adults remember the time when getting a driver’s license meant freedom. Many can recall whining at their parents to take them driving so...
service technicians

Four Ways Dealers Can Prepare Their Service Technicians for Advanced Technologies...

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Service technicians have never had an easy job. Depending on the car, the service needs, and potential accident damage, technicians have their work cut...
dealerships

Filling The Gap – How Automobile Dealerships Are Involved In Educating...

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The Future Employment Landscape The automobile industry is as strong as the human capital within it. For dealerships to be successful there has to be...
newscast

Are good employees being trained properly? | Selling on the Service...

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On today's CBT Newscast for Wednesday, September 6th, 2017: Are good employees being trained properly on selling great products? Steve Richards, who is speaking at the...

Tips on how to train F&I Employees

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Becky talks with Rodney O’Rourke on why dealers need to get serious about training their F&I employees and to offer continual education in this...

Fiat-Chrysler’s unique plan for investing in their employees

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Attracting and keeping quality employees: the goal of all businesses, including dealerships. Well, part of that for Fiat-Chrysler means free college for dealership employees...