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dealers

How car dealers can focus on customer retention amid inventory...

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Earlier this month, the National Automotive Dealers Association (NADA) released its analysis of two studies recently conducted, including one that involved interviews with consumers and another that involved interviews with dealers. The studies give us some insight into the mindsets of both groups and how dealers can use the data to maintain and grow their […]
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marketing used cars

How car dealers can be proactive when stocking their used-car...

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On the latest episode of Used Cars Weekly, host Jasen Rice discusses stocking and how dealers can be proactive in their stocking instead of reactive. Stocking used-car inventory is a key element of Rice’s “first 30” strategy which he discusses in the first episode.  Rice says that acquiring valuable used-car inventory is one of the […]
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Foster

Auto retail consultant Laurie Foster on effective ways to attract...

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There has been an influx of positions needed to be filled across retail automotive. Companies are looking for talented people and talented people are looking for great companies to work for. So what’s behind all of this and are these positions being filled? Joining us today is Laurie Foster, Founder and CEO of Foster Strategies […]
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marketing reports

The importance of using Google Analytics to inspect marketing partners

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, demonstrates the benefits of using Google Analytics to inspect your marketing partners and he shares new research on a project called AutoWeb, which was once misunderstood by dealers but now is understood as high-quality traffic. For years on Auto Marketing Now, […]
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Google SEM

Brian Pasch discusses surprising results from latest Google SEM Report

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Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns. Pasch joins the show today to discuss some surprising findings and unexpected outcomes from this latest study. Google has managed to avoid a lot of scrutiny over the past 20 years […]
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CNCDA Pres. Brian Maas discusses the biggest concerns for Calif. dealers...

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Last time we spoke to Brian Maas, President of the California New Car Dealers Association (CNCDA), he expressed his concerns about Volvo's plans to move...
F&I

F&I’s three-tier approach: Serve, Connect, Sell

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We make things way too difficult in the F&I office. We often forget that people buy from people that they like and trust. We spend an abundance of time drilling and rehearsing fancy closes and word tracks, but we fail to truly connect with the customer. You can almost forget how many miles the customer […]
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car

Used and new car shortage: An auto transporter’s perspective

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Today’s automotive landscape looks a lot different than it did 18 months ago. During the early days of the pandemic, dealer new and used car inventory sat stagnant as nationwide lockdowns were enacted, keeping consumers at home and shutting down showrooms. The Manheim Used Vehicle Index estimates used retail days’ supply peaked at 114 days […]
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marketing reports

A deep dive into modern retailing personalization for both consumer and...

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On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, is joined by the President and CEO of Market Scan,...
Glaser

NCADA Pres. Robert Glaser discusses Carvana’s 180-day dealer license suspension

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The North Carolina DMV has banned Carvana from selling vehicles in Wake County, where their Raleigh dealership is located. for 180 days. So what...