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automotive newscast

CBT Automotive Newscast: September 3, 2020

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Today's Featured Interview: Marc Cannon Reflects on AutoNation's Year Thus Far and What's In Store for the Future In the midst of the pandemic, the...
customer experience

How the Customer Experience is Improved by Women in Automotive

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The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they interact with customers rather than simply selling including Hyundai’s Shopper Assurance Program, FCA’s partnership with J.D. Power to create the Customer First Award for Excellence, and targeted strategies by many others […]
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loyalty

Keep Them Coming Back: 5 Ways to Build Customer Loyalty

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Customer loyalty is the foundation for any successful sales and marketing strategy at your dealership. The Pareto Principle, a widely cited stat, confirms this as it states that 80 percent of your profits come from 20 percent of your customers.  It is in your dealership’s best interest to focus on developing car buyers into customers […]
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GM

CBT Automotive Newscast: July 27, 2020

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Today’s Featured Interview: Corwin Automotive Sees Strong Sales Despite Inventory Challenges Even during the pandemic, consumers have shown that cars are still a necessity. Many dealerships are dealing with a shortage of inventory as sales outpace production. Jeff McConville, owner and operating partner of Corwin Automotive Group of Springfield in Missouri has seen strong numbers […]
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bias

How to Suppress Bias to Improve Your Dealership’s Customer Experience...

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On today’s show, we’re pleased to welcome Ramon Ray, Founder of Smart Hustle Media and The Black Education Fund, acclaimed speaker, and best-selling author of “Celebrity CEO – How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand.”  In this segment, Jim and Ramon discuss his entrepreneurial background, racial sensitivity, customer experience, and how diversity […]
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experience

Why Dealers Should Concentrate on Experience, Not Price

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On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive. In this episode, David and Steve discuss his background working for Tesla, Inc. and his new position at Kain Automotive which focuses on helping dealers create the best customer experience. Did […]
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Fixed-Ops

5 Strategies to Raise the Standards of Your Fixed-Ops Department...

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On today’s show, we welcome back  Michael Roppo, President and Director of Dealer Fixed-Ops Consulting and Training at Automotive Domain Results. In this segment, Michael and Jim talk about improving customer service in fixed-ops and the dealership as a whole. Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic […]
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Michael Seeman

How Dealers Can Adapt to Changes in the Car Buying Process...

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On today’s show, we’re pleased to welcome back Michael Seeman, Vice President of Customer Success and Enablement for CDK Global. In this segment, Michael...
Mahesh Shah

How to Up Your Game When it Comes to Engaging with...

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On today’s show, we’re so pleased to welcome back Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global. In this segment, Jim and...
customer experience

Making the Commitment to Provide a Top-Tier Customer Experience

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On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought on by COVID-19. Did you enjoy this segment? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com. Car Biz Today, the official resource of […]
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