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online reviews

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

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The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers to best gather and deploy customer reviews to boost engagement and sales with Erica Danford, associate vice president of managed services for Dealer.com. With the […]
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Yelp

Do You Have A Yelp Problem?

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How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at the dealership. Star ratings, like the ones you’ll find on sites like Google+, Yelp, and Facebook, are crucial to your marketing reputation. According to Business2Community, […]
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video testimonials

Pros and Cons of Video Testimonials

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Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping through the doors. Of those potential buyers, the majority will have relied heavily upon reviews to decide whether or not they want visit your dealership to find their next car. Clearly, […]
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CBT News – November 12, 2015

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On today's show: Why one GM believes negative reviews can be a blessing in disguise Do you have a plan for vendors who show up unannounced? ...

CBT News – March 26, 2015

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On today's show: - DealerRater CEO Gary Tucker discusses how your dealership can earn customer reviews as he continues his four-part interview series - Daily Tune-up...