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customer retention

How to foster outstanding customer retention at your dealership – Paul...

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Car dealers have learned now, more than ever, about the importance of customer retention within their dealerships. Today on Inside Automotive, we're joined by...
reviews

How to improve online reviews for your car dealership

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Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews.  The last thing any potential car buyer wants to see is a Yelp, Google Maps, Facebook, or BBB page littered with unresolved issues that fit the stereotypical car buying tropes. Since most […]
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reviews

Are high prices prompting bad customer reviews?

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If you speak with a local Southern California Audi salesperson, he’ll tell you that the cars they have are selling at list price. And that would be okay to most consumers if the manufacturer passed out dealer cash, incentive financing, or lease discounts. But the truth is that there are no discounts, and, to consumers, […]
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Dawson

Jonathan Dawson on how car dealers can create more value for...

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Sellchology, a term coined by sales trainer Jonathan Dawson, is the philosophy of selling through psychology. In today’s digital environment it is critical for sales teams and managers to understand this in order to be more effective in the market. That’s why each month, right here on CBT News, Jonathan walks us through strategies to […]
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online reviews

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

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The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers to best gather and deploy customer reviews to boost engagement and sales with Erica Danford, associate vice president of managed services for Dealer.com. With the […]
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Yelp

Do You Have A Yelp Problem?

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How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at the dealership. Star ratings, like the ones you’ll find on sites like Google+, Yelp, and Facebook, are crucial to your marketing reputation. According to Business2Community, […]
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video testimonials

Pros and Cons of Video Testimonials

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Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping through the doors. Of those potential buyers, the majority will have relied heavily upon reviews to decide whether or not they want visit your dealership to find their next car. Clearly, […]
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CBT News – November 12, 2015

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On today's show: Why one GM believes negative reviews can be a blessing in disguise Do you have a plan for vendors who show up unannounced? ...

CBT News – March 26, 2015

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On today's show: - DealerRater CEO Gary Tucker discusses how your dealership can earn customer reviews as he continues his four-part interview series - Daily Tune-up...