In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get...
Now more than ever, the car buying journey is no longer confined to a showroom or dealership lot. Creating a more connected, personalized, and convenient online shopping experience, means more...
On today’s show, we’re so pleased to welcome Jeff Beals, Vice President of operations at Elead and Bill Wittenmyer, Partner and Vice President of sales and operation for Elead as...
Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it is to make sure you are...
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Lawson Owen, Managing Partner of Proactive Dealer Solutions.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: The energy level's great from all the...
At NADA 2020 in beautiful Las Vegas, host Jim Fitzpatrick was joined by Greg Uland, Marketing Director for Reynolds & Reynolds, a household name in the auto retail industry.
VIDEO TRANSCRIPT:
Jim...
On today’s show, we’re pleased to welcome back Bill Wittenmyer, Vice President of Sales, Layered Apps and Competitive Accounts for elead, a well-known CRM solutions company in the retail automotive...
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers.
Imagine if you knew every household...
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or disregarded by sales teams. You’re left...
Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service issues, and even assists with marketing...