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Improve the ROI of Remarketing Campaigns

It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts...

Make It Easy, Keep It Easy

Nobody minds paying a premium in return for a more simplified process. Jonathan Dawson explains how making things easier for the customer can boost...
instant income verification

WardsAuto: Instant Income Verification Could Improve Sales Process for Consumers

This year could see U.S. auto sales decline for the first time since the industry emerged from the 2009 recession, meaning automotive lenders and...
Mark Rikess

Tailoring experience to your buyers’ expectations

In this interview, Joe gets one-on-one with Mark Rikess, President and Founder of The Rikess Group to get the details on his recent article...
Lloyd Trushel

A customer driven sales approach in your F&I Dept.

Are dealerships missing opportunities by focusing too much on overcoming objections in the finance and insurance office? F&I trainer Lloyd Trushel thinks so and calls...

CBT News – August 15, 2016

CBT News August 15, 2016 5 Ways to bring out the best in your employees Consumer Tapped Out? Driving Trends of Generation X Attitude...