Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequel and offers...
It might seem like a rhetorical question and one that is usually followed by a resounding “DUH!” The harsh truth is that it is extremely difficult to level out the...
Common mistakes in reconditioning used-car inventory vehicles can erode dealer margins and competitiveness.
Recon’s efficiency – or lack of it – affects the entire store, so fixing these mistakes isn’t just...
More and more prime-credit auto consumers who could swing a new-car deal instead are opting for used vehicles.
It’s something of a marketplace phenomenon and reflects, among other things, how far...
Many leading retailers today collect more than half of their revenue online. They can
credit their success in large part to presenting all costs with no surprises in their
digital shopping carts....