Social media has quickly become a major part of how dealerships connect with consumers, but JC Prats (aka The Good GM) uses it for more than just selling cars. The...
Every dealership has a process for selling cars and managing people. Top leaders get more out of those processes by starting with the attitude and energy they bring each day....
Car shoppers do much of their browsing long after most showrooms are closed. Most dealer websites let them view inventory and estimate a payment, but then ask them to wait...
Every showroom has slow stretches. The board sits empty, the lot stays quiet, and salespeople start waiting on evening and weekend traffic to save the month. Those hours are also...