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Matt Easton, founder of the Easton University, joins Jim Fitzpatrick on Inside Automotive to share a few of his “power questions."

How to ask well-crafted questions that positively influence buying decisions —...

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In business and in life, oftentimes what we ASK someone is far more powerful than what we TELL them. Matt Easton, founder of the...
To build trust and uphold ethical standards, automotive sales professionals should focus on these three vital elements.

Accelerating trust: How ethics can drive success in auto sales

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The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster...
car salesperson

Is automotive sales right for you? Your guide to starting a...

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52% of American employees are considering making a career change this year, with 44% already planning to make the switch. For those who enjoy...
car salesperson vehicle

6 tips to help you become an outstanding car salesperson

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Learning to become a successful car salesperson can seem like a daunting task. But in reality, keeping a few essential tips in mind will...
rejection

Why You Shouldn’t Fear Rejection in Sales

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Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...