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Car salesperson using dealership marketing technology to proactively promote customer loyalty

How to maximize & personalize dealership marketing in 2023

It’s a new year, but dealerships are faced with ongoing challenges that have spilled over from 2022. With limited inventory and few OEM incentives,...
data-driven marketing approach

The importance of taking a data-driven approach to dealership marketing

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The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...