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While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

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While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
Even the most dedicated auto retail professionals need healthy outlets outside of the dealership to recharge their batteries.

Dealer downtime: exploring hobbies and interests that fuel auto retail professionals

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It’s restating the obvious, but a career in automotive retail requires dedication, energy, and laser-sharp focus. Besides a paycheck, the benefits of this type...
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.

Tips for crafting winter marketing messages that will warm up your...

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The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change...
There are some easy ways to both be sure current staff is well versed in compliance and that your new hires are too.

F&I checklist and tips for better compliance

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Every F&I manager has that thing that’s a perpetual thorn in their side. That thorn is compliance. It’s probably unfair to describe compliance so negatively...
young affable consultant talking about features of new car to customer. business man listen to him, choosing new auto in dealership

Why your ego is sabotaging your sales and how to stop...

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As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence...
An inclusive workforce, composed of individuals from diverse backgrounds, brings a wide range of perspectives to the table.

The value of an inclusive workforce in the automotive industry

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In today's competitive automotive industry, businesses are constantly seeking ways to stay ahead of the curve and maximize their profits. While technological advancements and...

6 mental health and wellness activities to promote positivity at the...

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The majority of people in leadership roles have heard the phrase “People are your best asset,” and many would agree this is true. Without...
By translating customer feedback into actionable knowledge, dealerships can upgrade customer satisfaction and gain a competitive edge.

How to make customer feedback part of your dealership’s growth strategy

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In today’s highly competitive market, dealerships are continuously searching for new and creative ways to gain a competitive advantage. One often underestimated resource that...
The 2023 Kerrigan Dealer Survey has been released, and it appears that most auto dealers are remaining optimistic about the M&A market.

New survey: dealers mostly positive about valuations, profitability in 2024

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The 2023 Kerrigan Dealer Survey has been released, and it appears that most auto dealers are remaining positive about the buy/sell and M&A market...
Jamar Seymore, 40 Under 40 recipient and loyalty manager at Walser Subaru St. Paul, joins CBT News to discuss his professional journey.

40 Under 40 Honoree: Jamar Seymore | Walser Automotive Group

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Jamar Seymore is a Loyalty Manager for Walser Subaru St. Paul, a storefront owned by the Minnesota-based Walser Automotive Group, where he has been...