On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising and set-top box data.
Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's a disconnect it seems between what...
If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers research online prior to visiting a...