As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time, you still want your site to...
As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still around with apps like Pandora, Spotify,...
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
Steve Greenfield, CEO and Founder of CompetitorPro and winner of the 2017 DrivingSales Innovation Cup for VinFactor, sits down with Joe Gumm of CBT News to discuss how dealers can...
One of the hardest positions to hire for, train and keep in an automotive dealership is a digital marketing manager. Owners spend thousands and, in many cases, hundreds of thousands...
Don’t get stuck with last year’s inventory after the first of the New Year.
In this interview, Joe Gumm of CBT News speaks with Jason Ezell, VP of Product with Force...
There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get...
Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple terms, just revolves around how other...
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales attribution starts by having clean customer...