TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

Holiday Sales

Maximize Your Holiday Sales Marketing

- December 12, 2017
As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time, you still want your site to...
mobile marketing

Mobile Marketing Opportunities For Auto Dealerships

- December 11, 2017
As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still around with apps like Pandora, Spotify,...
cars.com

Whatever Happened to Promotion?

- December 7, 2017
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
Steve Greenfield

Steve Greenfield: How Dealers can Sell Cars with Digital Marketing

- December 6, 2017
Steve Greenfield, CEO and Founder of CompetitorPro and winner of the 2017 DrivingSales Innovation Cup for VinFactor, sits down with Joe Gumm of  CBT News to discuss how dealers can...
digital marketing

The Hardest Role to Hire and Retain: Why You Need a Digital Marketing Manager

- December 5, 2017
One of the hardest positions to hire for, train and keep in an automotive dealership is a digital marketing manager. Owners spend thousands and, in many cases, hundreds of thousands...
lagging inventory

Jason Ezell: How To Eliminate Lagging Inventory

- December 5, 2017
Don’t get stuck with last year’s inventory after the first of the New Year. In this interview, Joe Gumm of CBT News speaks with Jason Ezell, VP of Product with Force...
advertising

Advertising Violations: Easy To Find And Hard To Defend Against

- December 1, 2017
There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get...
self-branding

Self-Branding for Car Salespeople

- November 30, 2017
Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple terms, just revolves around how other...
attribution

Brian Archey: Why attribution is so hard

- November 27, 2017
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
marketing

Demand More from Your Ad Agency Partners

- November 22, 2017
New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales attribution starts by having clean customer...


CBT News
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