TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

The role technological innovation will continue to play in 2021 for car dealers – Bill Reidy, LotLinx

- January 6, 2021
Today on CBT News, we're pleased to welcome the new Chief Revenue Officer of LotLinx, Bill Reidy, to the show. In this segment, Reidy discusses his background in automotive, his...
Sales & Marketing Daily Automotive News

How to power dealership results with AI-driven consumer engagement – Gary Marcotte & Guy Super, Outsell

- January 5, 2021
As well all know, the COVID-19 pandemic has changed the way businesses, including car dealerships, operate on a national level. Many of the automotive retail professionals that we have spoken...
Sales & Marketing Featured

Basic content marketing tips for novice marketers

- January 4, 2021
The SEMrush State of Content Marketing Report showed that "approximately 91% of companies use content marketing." If you are new to the content marketing field, this article shares some basic...
Auto News Sales & Marketing

Auto marketing expert Brian Pasch on integrating your digital retailing plan with the overall dealership strategy

- December 30, 2020
Today on CBT News, Jim Fitzpatrick is joined by Brian Pasch, Founder and CEO of PCG Companies and host of Auto Marketing Now on CBT. Pasch is back on the...
Sales & Marketing Featured
TikTok

The rise of TikTok: Is it worth the investment at your dealership?

- December 28, 2020
Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert new social media platform)?" It is...
Sales & Marketing Articles

3 marketing strategies car dealers should prioritize in 2021 – Mark Sokal

- December 23, 2020
We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under the name Sokal, this marketing agency...
Sales & Marketing Auto News
Facebook

Facebook’s Bob Lanham discusses 2021 marketing trends and what’s next for the platform

- December 22, 2020
2020 has been an unforgettable year for the automotive industry for a variety of different reasons. As we look back on the year in automotive retail, we want to hear...
Sales & Marketing Featured
Hyundai

Hyundai USA CMO Angela Zepeda on the biggest marketing changes and successes from 2020

- December 16, 2020
When COVID-19 hit in the Spring earlier this year, many dealers dialed back their marketing dollars to prepare for a rough road ahead. However, automotive retail came through the pandemic...
Sales & Marketing Featured

(Part 2) Why you should use YouTube for your fixed ops marketing campaigns

- December 16, 2020
As we barrel towards 2021, it’s a good time to look at new ways to educate and help your customer because next year will require different marketing plans. It’s also...
Sales & Marketing Articles
OfferLogix

Aaron Bickart OfferLogix EVP/GM on the importance of integrating accurate finance payments with your advertising technology

- December 15, 2020
Today on CBT News, Aaron Bickart, EVP and general manager of OfferLogix, joins the show again to discuss how API and fintech can address issues within the automotive industry. Bickart...
Featured F&I

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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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CBT News
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