Making a mistake with a potential car buyer is never good...it could cost your dealership a sell. But making a mistake and allowing a hacker to infiltrate your store’s...
Okay, so if you knew what potential car-buying customers were thinking when they checked out your website, or watched a commercial on TV or went to your Facebook page you...
Two weeks ago, we heard from AutoNation’s CEO, Mike Jackson regarding this year compared to the history-making-year of 2015. He said, “the challenge turns to more of a quality...
The wants and needs of potential car buyers change just as fast as technology does and you can blame technology for that. In the latest findings from the 2016 Autotrader...
While shopping for a vehicle...most car buyers will tell you they’re looking for:
A.) Value (which could mean add-ons, packages, extras)
B.) Price (which means deal structuring and financing paperwork)
Back in...
Does your dealership ever have issues between the F&I department and Sales department? If any problems here aren’t smoothed out, it can greatly hinder increased profits at your store.
Luckily, NCM...
Here are key results to a survey by MakeMyDeal.com. Wards Auto says consumers are much more satisfied when they can view and adjust vehicle payment terms online vs. starting the...
Deliver the experience
Can you deliver the experience that every customer expects? With today’s rapidly evolving car buying process, it can be challenging to keep up. Luckily cox automotive has best practices...
So in the same week that Automakers and U.S. regulators joined together and took historic measures to improve recalls, J.D. Power released their 2016 U.S. Auto Avoider Study that tells...
Talking the talk or are you actually walking the walk? Joe Verde tells you how to make customers for life.
The average dealership has less than five percent of sales coming...