8 tips to help new car salespeople dress for success
Everyone has heard the phrase dress for success, but what does it mean? What kind of clothes should you wear for your job at the car dealership? And what type...
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GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
auto sales
5 marketing KPIs every car dealer needs to measure and track
The automotive industry is in flux and may be experiencing even more upheaval over the next six months. Small businesses like auto dealerships need to keep up with those changes...
How to save your customers time at the dealership without compromising relationships
In 2019, McKinsey said, "The automotive customer experience can often feel outdated and inferior, especially for younger customers, who seem to be losing interest in car ownership and prefer more...
Beyond PVR — dig deeper for greater F&I success
What does success look like in the F&I department? How should it be measured? PVR (per vehicle retailed) is currently the most examined metric used to judge whether or not F&I...
Is automotive sales right for you? Your guide to starting a career as a car salesperson
52% of American employees are considering making a career change this year, with 44% already planning to make the switch. For those who enjoy customer interaction on a daily basis...
Social Selling: What is it and what are the benefits for automotive dealers?
Car dealerships have always been good at selling cars. But in recent years, how people buy cars has changed dramatically. So it shouldn't be a surprise to you to hear more and...
What do customers expect from your car dealership’s live chat solutions?
Did you know that most customers prefer live chat to phone or email? Through a survey of 1,000 US consumers, the live chat platform Kayako found that 41% of customers would...
How can car dealers prepare to serve future EV customers?
As EVs settle firmly into a mainstay, dealerships must regard their role in the coming electric future. True, internal combustion engines (ICEs) are not going anywhere soon; many projections don’t...
5 SEO strategies to boost your dealership’s web engagement
About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership owners and marketing specialists should focus...
6 effective call to action ideas car dealerships can try today
Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about doing that?
Many factors go into effective...
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