TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Auto Marketing Now

Why marketing automation and a customer data platform (CDP) are the perfect pair

- April 20, 2023
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this...
Daily Newscast

Playing the long-game with CDPs and unified data — Aaron Baldwin | automotiveMastermind

- April 13, 2023
On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with their associated strengths and weaknesses. For...
Publishing Partners

Choosing between a CDP, marketing automation platform, or hybrid system

- April 6, 2023
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can identify users and entities. In this...
Daily Newscast

CDP building blocks: Identity, entity and household resolution

- March 30, 2023
Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building blocks which form these powerful tools....
Daily Newscast

Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies

- March 23, 2023
A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive retail, companies in other industries have...
Daily Newscast
Automotive Standards Council

Automotive Standards Council sets new benchmarks for upcoming GA4 transition

- August 31, 2022
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new framework for Google Analytics 4 and how...
Headlines
Automotive Standards Council

Should car dealers create a separate brand for used vehicle business?

- July 13, 2022
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. In order for the franchised dealer network to adapt to changes in...
Headlines
Automotive Standards Council

How car dealers can modernize their inventory management tools and strategies

- July 6, 2022
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Yago Paramo, DEP West Partner at Dealer...
Headlines
Automotive Standards Council

How to effectively prepare your website for emerging EV retailing

- June 22, 2022
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses prepping your local marketing strategy and digital processes to handle electric...
Headlines
Automotive Standards Council

Google Analytics 4 is coming—It’s time to update your website

- May 18, 2022
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new Google Analytics 4 cut-over and the Automotive...
Headlines

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