Target Your Car Shopper E-Mails
Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value
BY AMY FARLEY
Not all customers are created equal. That’s something dealers know well, and it’s why you use different sales...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
Amy Farley
Selecting Keywords Pays Off With Improved Marketing ROI
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY FARLEY
A strong keyword strategy is one...
Take Advantages Of Marketing Tools Available In Google Analytics
A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics.
BY AMY FARLEY
Digital marketing for car dealers isn’t just about...
Make Your Dealership’s E-Mail Marketing Effective And Efficient
Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results.
BY AMY FARLEY
In a world of data-driven marketing, it’s easy to get bogged down with...
Pre-Roll Video Must Be Part Of Your Marketing Arsenal
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects.
BY AMY FARLEY
Online video is engaging, effective and growing tremendously, as more and more companies in more and...
CBT News – September 17, 2015
On today's show:
Amy Farley, media and communications manager with Force Marketing, on utilizing online video content
Sales Tip of the Day with Glenn Pasch about specific feedback, brought to you...
SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business.
BY AMY FARLEY
Every dealer by now knows the importance of a...
Evaluate A Marketing Agency’s Technology Platforms
Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies.
BY AMY FARLEY
Work smarter, not harder. It’s an aphorism that has been around...
3 Simple Google Tools That Every Dealer Should Be Utilizing
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY
Henry Ford once said he knew that half of every dollar he spent on advertising was...
Your Post-NADA Vendor Checklist
What to look for when choosing the best marketing vendors for your dealership.
BY AMY FARLEY
If you’re like many dealers across the country, you recently returned from another successful NADA Convention...
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