What is Your Customer Data Worth?
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers.
Imagine if you knew every household...
TSLA348.950-13.91%
GM86.980-0.95%
F13.920-0.49%
RIVN16.600-0.37%
CYD38.750-1.13%
HMC32.590-0.78%
TM193.810-3.54%
CVNA72.3102.405%
PAG218.0701.2%
LAD368.550-2.18%
AN195.130-4.36%
GPI259.380-2.47%
ABG210.860-3.95%
SAH75.320-2.13%
TSLA348.950-13.91%
GM86.980-0.95%
F13.920-0.49%
RIVN16.600-0.37%
CYD38.750-1.13%
HMC32.590-0.78%
TM193.810-3.54%
CVNA72.3102.405%
PAG218.0701.2%
LAD368.550-2.18%
AN195.130-4.36%
GPI259.380-2.47%
ABG210.860-3.95%
SAH75.320-2.13%
TSLA348.950-13.91%
GM86.980-0.95%
F13.920-0.49%
RIVN16.600-0.37%
CYD38.750-1.13%
HMC32.590-0.78%
TM193.810-3.54%
CVNA72.3102.405%
PAG218.0701.2%
LAD368.550-2.18%
AN195.130-4.36%
GPI259.380-2.47%
ABG210.860-3.95%
SAH75.320-2.13%
CRM
5 Reasons You Need to Redefine CRM
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or disregarded by sales teams. You’re left...
How to Solve the Biggest CRM Challenges That Dealers Face Today – Greg Uland, Reynolds & Reynolds
Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service issues, and even assists with marketing...
Customer Relationship Management
On this week's Kain & Company, David talks about customer relationship management and CRM culture.
Bill Wittenmyer Discusses CRM Management, Growing Your BDC, and the Impact of Digital Retailing
On today’s show, we welcome back Bill Wittenmyer, partner and Vice President of sales and operations for Elead CRM, a CDK Global company. Jim and Bill discuss why the majority...
Data Enrichment When a Lead Comes Into Your CRM
On this week's episode of Kain & Co., David Kain talks about data enrichment and how having access to customer history data can allow you to provide a better customer...
Leadership: Using the CRM at Your Dealership
Often times, leadership is not adequately using your CRM. On this week's episode of On the Mark, Mark Tewart talks about how important it is for dealership leaders to not...
How Do You Utilize Your CRM?
On this week's episode of On the Mark, Mark Tewart talks about your CRM, the way you utilize it, the way it's setup, and your CRM processes.
How to Effectively Handle Leads and Manage Your Dealership’s BDC – Marc McGurren
Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying...
How AI Can Improve Your Dealership’s Call Center Practices – Mike Haeg
On today's show, CBT's Bridget Fitzpatrick discusses how artificial intelligence is improving call center practices with Mike Haeg, Vice President of Automotive at Car Wars. The pair also discuss the...
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