Keep your hourly rate competitive and implement fresh incentives daily and monthly.
BY BILL WITTENMYER
A friend of mine says all the time that “Our pay raise becomes effective when we are.”...
Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS
This month, we asked leading sales trainer David Lewis for his thoughts on handling several prickly...
You don't want hybird car sales reps, so consider a change in the F&I process.
BY MARK TEWART
Doesn’t it make more sense to let them handle any issue your customer has...
We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to be more profitable.
Wards.com suggests one of...
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA
Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
When it comes to evolving with the tech world, does your dealership offer older drivers the same technology you would push to millennials? According to recent research from The Hartford insurance...
Identify the kind of customer experience you want, and let procedures, hiring and training drive it. BY GLENN PASCH
The word “culture” gets thrown around routinely in corporate meetings and events,...
Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA
Back in 2004, Zeigler Auto Group ran four stores, covered staff training with an occasional...
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING
Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK
I would encourage franchised dealers that also sell used...