TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%

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New Vehicle Models

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

- December 21, 2015
Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers, their marketers and consultants discuss women...
Sales & Marketing Auto News
Paying BDC Agents

Consider These Plans For BDC Agents Paid By The Hour

- December 16, 2015
Keep your hourly rate competitive and implement fresh incentives daily and monthly. BY BILL WITTENMYER A friend of mine says all the time that “Our pay raise becomes effective when we are.”...
Management & Leadership Sales & Marketing
Keeping Salespeople Happy

Possible Answers For Tough Challenges In Keeping Salespeople Happy And Closing Deals

- December 9, 2015
Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS This month, we asked leading sales trainer David Lewis for his thoughts on handling several prickly...
Articles
F&I process

Consider Cross-Training For the F&I Process

- December 8, 2015
You don't want hybird car sales reps, so consider a change in the F&I process. BY MARK TEWART Doesn’t it make more sense to let them handle any issue your customer has...
Management & Leadership F&I

Do your sales and service employees know the F&I products you offer?

- December 3, 2015
We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to be more profitable. Wards.com suggests one of...
Sales & Marketing F&I

The New Generation Of Kiosks Emphasizes Time Savings And Transparency For Customers

- December 3, 2015
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
Daily Automotive News Sales & Marketing

What older drivers are looking for in their next vehicle

- December 2, 2015
When it comes to evolving with the tech world, does your dealership offer older drivers the same technology you would push to millennials? According to recent research from The Hartford insurance...
Sales & Marketing Daily Automotive News
Corporate Culture

Corporate Culture: Making It More Than A Cliché At Your Dealership

- December 2, 2015
Identify the kind of customer experience you want, and let procedures, hiring and training drive it. BY GLENN PASCH The word “culture” gets thrown around routinely in corporate meetings and events,...
Articles

Training Helps Sustain Michigan Dealership Group’s Evolution Into A Substantial Corporate Player

- December 1, 2015
Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA Back in 2004, Zeigler Auto Group ran four stores, covered staff training with an occasional...
Articles
women shoppers

Convert More Women Shoppers To Trucks From Cars

- November 30, 2015
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many dealers don’t realize so, this trend...
Sales & Marketing Auto News


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