The use of visual displays for advertising has had a major role in advertising for those in the automobile industry. This form of advertising allows customers to see and experience...
Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a lot on your plate, so it...
Today on CBTNews.com - Wednesday, September 5th, 2018:
Never Miss the Opportunity to Make a Bid on a Used Car - Zach Hallowell, Manheim
Zach Hallowell, Vice President of Manheim Digital Marketplace,...
If there was any age group in America that gets a bad ‘rap’, it’s Millennials. It seems like everyone has an opinion about the 20-35 year-olds and unfortunately much of it is...
Since hitting the automotive retail market in 2010, software for calibrating reconditioning efficiency has revolutionized how auto dealerships get used cars ready for sale. Those using this technology say its...
A Professional Service Advisor is the person your valued customers have the most contact with at the dealership while getting their cars serviced. It’s important for them to always be...
It’s cold in Bloomington, Indiana in the winter.
In December, it averages a crisp 41 degrees as the high and a frigid 25 as the low.
So, why would motivational speaker and...
On this week's episode of F&I Today, Becky Chernek goes over the number of benefits that help you build a better relationship with a customer that come with subscription sales.
Video...
This Week on CBTNews.com - Friday, August 24th, 2018:
The Evolution of On-Lot Shopping – Larry Dorfman
The role of the salesperson on the floor has changed over the years and now...
Today on CBTNews.com - Wednesday, August 22nd, 2018:
Put Your Mind in the Right Position for Success - Walter Bond
Often, the right mindset is what separates you from your goals. Our...