In today’s marketplace, permanence is a thing of the past. Consumers can subscribe to an online marketplace that allows them to order items that they can choose to keep or...
What happens when the most vital systems in your overall technology ecosystem also garner the lowest satisfaction and loyalty rates? For a sample profile of franchise dealers, which included 229...
On today's CBT Newscast for March 12th, 2018:
John Traver: If Your Service BDC Isn't Staffed Correctly, It's Not Working
If your service BDC isn't staffed correctly, It's not working. According to John...
Remember our 2018 New Year Resolution on how make your dealership more profitable by increasing customer satisfaction and creating more profit retention while lowing the cost of doing business? Good!...
Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate with other vehicles as well as...
Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with the intent to pass it along...
A Dealer can spend large amounts of money and energy on marketing campaigns, website development, and consumer-friendly technologies often overlooking other areas that produce success. In a recent interview, Mike...
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
With the variety of ways to connect with customers, on a multitude of platforms, data is showing a strong pull to the growing appeal of an instant live-chat and it's...