Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

Aaron Sheeks - May 16, 2023

By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie has been a key component for...

Sales & Marketing Publishing Partners

Your dealership’s data is key to navigating through challenges and driving sustainable success and long-term profitability.

Shifting Focus: Making your dealership’s data work for you

Aaron Baldwin, Chief Product Officer, automotiveMastermind - May 11, 2023

In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is key to navigating through those challenges...

Management & Leadership Publishing Partners

Why marketing automation and a customer data platform (CDP) are the perfect pair

Brian Pasch - April 20, 2023

Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this...

Daily Newscast

Retail automotive is always brimming with career opportunities. In this article, we take a look at five reasons to join the car business.

Q&A with Bill Glik: Data integration streamlines critical HR reporting and sales forecasting for dealers

CBT News - April 20, 2023

Auto dealerships are paying close attention to talent management amidst current economic conditions. Without adequate resources, automotive retailers cannot maximize revenue and compete effectively in the market. Although talent is...

Management & Leadership Articles

Playing the long-game with CDPs and unified data — Aaron Baldwin | automotiveMastermind

Brian Pasch - April 13, 2023

On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with their associated strengths and weaknesses. For...

Publishing Partners

Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies

Brian Pasch - March 23, 2023

A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive retail, companies in other industries have...

Daily Newscast

Lithium prices drop, fixed ops revenue data, USDOT awards millions

CBT News Editorial Team - March 22, 2023

Inside Automotive Meet dealer Beth Beans Gilbert: The 2023 Barbara Cox Woman of the Year Beth Beans Gilbert, Vice President of the Fred Beans Automotive Group, received the 2023 Barbara Cox Woman...

Daily Newscast

Experian data indicates strong EV performance in early 2023

CBT News Staff Writer - March 16, 2023

Credit reporting agency Experian recently published consumer data in the electric vehicle market, revealing hidden strengths in the small but thriving segment. According to Experian's January report, Tesla gained a strong...

Articles Headlines

Applications for EV charging funds now open, new data shows strong EV performance, GM CMO Deborah Wahl retires

Jaelyn Campbell - March 16, 2023

Inside Automotive New franchise laws in California could affect entire U.S. car market - Brian Maas Franchise law reforms are set to arrive in several states, including California, which revise factory reimbursements...

Daily Newscast

Weekly Roundup: Fisker’s Q4 report, new U.S. EV ownership data, General Motors layoffs

CBT News - March 3, 2023

Weekly Roundup: Earlier this week, Tesla CEO Elon Musk revealed the third act of his “Master Plan” during Tesla's annual Investor Day, Rivian tops the J.D. Power EV ownership study, General...

Daily Automotive News Articles

Search for:

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

Shifting Focus: Making your dealership’s data work for you

Why marketing automation and a customer data platform (CDP) are the perfect pair

Q&A with Bill Glik: Data integration streamlines critical HR reporting and sales forecasting for dealers

Playing the long-game with CDPs and unified data — Aaron Baldwin | automotiveMastermind

Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies

Lithium prices drop, fixed ops revenue data, USDOT awards millions

Experian data indicates strong EV performance in early 2023

Applications for EV charging funds now open, new data shows strong EV performance, GM CMO Deborah Wahl retires

Weekly Roundup: Fisker’s Q4 report, new U.S. EV ownership data, General Motors layoffs

Latest Articles

Cox Automotive awards $10,000 NIADA Foundation scholarship to Northwood University student Mallorie Hollenbeck

Which car colors are dominating the U.S. market in 2026?

As Nissan Versa inventory dries up, so does the sub-$20,000 new car

Dodge and Under Armour unleash a high-octane apparel collection

California privacy law could pause sales, Ford EV platform expands to subcompacts, Hyundai union votes strike authorization

California vehicle privacy law could force sales pause, automakers warn

Ford’s Universal EV Platform could support subcompact cars

Hyundai union votes to authorize strike as wage talks stall

Porsche confirms 3,900 job cuts as restructuring targets long-term profitability

Technician video tips that increase approvals by 30%