Digital retailing inspired by the next generation
Allow me to break down digital retailing in its most simple form. It’s the utilization of a website to allow consumers to purchase products and services. In today's automotive environment,...
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TSLA345.820-4.43%
GM86.3300.52%
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RIVN16.330-0.41%
CYD39.8200.45%
HMC31.410-0.39%
TM191.840-1.11%
CVNA73.940-1.83%
PAG217.240-2.52%
LAD370.150-1.74%
AN196.570-0.23%
GPI262.630-2.18%
ABG209.890-5.7%
SAH78.0401.03%
TSLA345.820-4.43%
GM86.3300.52%
F13.900-0.05%
RIVN16.330-0.41%
CYD39.8200.45%
HMC31.410-0.39%
TM191.840-1.11%
CVNA73.940-1.83%
PAG217.240-2.52%
LAD370.150-1.74%
AN196.570-0.23%
GPI262.630-2.18%
ABG209.890-5.7%
SAH78.0401.03%
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Paragon’s Brian Benstock shares takeaways from recent 20 group meeting
With tight inventory and quotas to meet, how are sales teams managing? For Paragon Honda and Acura, having a plan with the future in mind is key. On today’s edition...
CBT automotive newscast: October 4, 2021
Inside Automotive:
Paragon's Brian Benstock shares takeaways from recent dealers' meeting
With tight inventory and quotas to meet, how are sales teams managing? For Paragon Honda and Acura, having a plan with...
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On...
Cars continue to sell over MSRP— How long will it last?
A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20 new vehicles consistently selling above MSRP....
How can smaller car dealerships compete with big online retailers?
To the Editor:
Loved this interview with Brian Benstock. As Jim mentioned, digital retailing is all about situational awareness. Changes are going on and Carvana is doing what customers want. So,...
Online ‘search relevance’ is key to digital retailing — Are OEM platforms the answer for franchised dealers?
To the Editor:
I totally agree with Brian Benstock about "search relevance." For years when I was a Porsche dealer I asked PCNA to host a National CPO website. It never...
How car dealers can best position themselves to compete with retailers like Carvana – Paragon Vice Pres. Brian Benstock
Online vehicle retailer Carvana continues to grow at a rapid pace and doubled its first-quarter revenue in 2021. While some dealers have underestimated the company’s influence, our next guest has...
CBT automotive newscast: August 18, 2021
Featured Interview:
How car dealers can best position themselves to compete with retailers like Carvana - Paragon Vice Pres. Brian Benstock
Online vehicle retailer Carvana continues to grow at a rapid pace...
Paragon’s Brian Benstock discusses record-breaking sales numbers and shares his outlook on future industry trends
The Paragon team out of New York is proving that sales teams are still relevant and necessary in today’s digital landscape. On today’s show, we’re pleased to welcome Brian Benstock,...
