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Activate your dealership’s hidden data goldmine with CDPs
Most dealers are sitting on a massive but underutilized data goldmine. In today's episode of Marketing Matters, Colin Carasquillo, digital marketing director at Nielsen...
How Cox Automotive leverages CDPs and AI to strengthen dealer-connection –...
Customer data platforms (CDPs) have officially crossed the threshold from industry jargon to critical dealership infrastructure, according to Cox Automotive executives Jade Terreberry and...
Kevin Frye talks AI, CDPs, and dealer innovation ahead of NADA
As the NADA show approaches, industry leaders are gearing up to explore the latest advancements in automotive technology. Kevin Frye, Marketing Director at Jeff...
Reimagining what a CDP can do for your dealership – Shaun...
The Germain Motor Co. has been in business since 1947. Today, the company has 19 stores representing 20 brands. The dealer group operates in...
The secret ingredient to choosing the right CDP for your dealership
On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality...
The three levels of functionality in hybrid CDP platforms
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, provided updates on the launch of Google Analytics 4 and...
The importance of integrating your CDP, CRM and digital retailing tools...
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, took a closer look and...
Closer Look: Digital security and proprietary access for CDPs
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms...
Why marketing automation and a customer data platform (CDP) are the...
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series...
Playing the long-game with CDPs and unified data — Aaron Baldwin...
On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with...
