Sales training or more showroom traffic?

Sales training or more showroom traffic?

Over the past 18 months, I’ve done a 1-question survey of about 50 dealership operators and general managers.

I’ve asked them: “If you have $4,500 to spend this month on only one of two things, sales staff training or more showroom traffic; which will it be?

All 50 (100%, to you statisticians) replied: “More traffic.”

Our industry is addicted to showroom traffic.

“That doesn’t make sense!” some people will say. Yes, it does. Why? Let’s look at America’s pastime for the answer.

In baseball, we’d normally look forward to playing more games to improve our batting averages, RBIs, ERA and won-loss record.

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