Tips to keep your car dealership’s digital storefront updated
Is your dealership's digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all the heavy lifting and other areas...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Average transaction price for used cars hits an all-time high
For the first time, the quarterly used Average Transaction Price (ATP) has reached $25,410 in the US, according to Edmunds data. It’s no surprise to anyone in the auto retail...
Is your dealership missing out on opportunities for digital used car leasing?
DRIVRZ Financial has partnered with Roadster to enhance used car leasing with a payment calculator and online application tools. On today’s show, we’re pleased to welcome Jon Lamb, CEO of...
Rivian’s Camp Kitchen gets a demo from CEO RJ Scaringe – is it the gear customers want?
On June 26, a YouTube video by Volter Media circulated with Rivian CEO RJ Scaringe behind the camera. The three-minute clip goes through the Rivian R1T’s Camp Kitchen that has...
Melissa Z. Clark discusses her new role as CEO of Sokal and trends in automotive advertising
Melissa Z. Clark has officially been announced as the new Chief Executive Officer of Sokal, one of the largest automotive advertising agencies in the country. This announcement comes after Mark...
Monetizing build data in the OEM window sticker during the appraisal process & when faced with vehicle price objections
With the cost of used vehicles steadily rising, it is more important than ever to have accurate VIN-decoded information during the appraisal process. Accessing build data in the OEM Window...
How to thrive in a digitally accelerated landscape
Welcome to another edition of Dealer Advantage. In this segment, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive, hosts a conversation with Linda Crossman of Byers Auto Group, about exploring...
Auto retail expert David Lewis discusses how car dealers can increase customer pay revenue
On today's show, we're pleased to welcome David Lewis, President, and CEO of David Lewis and Associates, and the host of Straight Talk right here on CBT News. Lewis begins...
Hyundai’s Santa Cruz launch showcases the appeal of compact trucks
On June 22, 2021, Hyundai Motor Manufacturing Alabama announced the launch of the brand-new 2022 Santa Cruz. It’s being labeled as a Sport Adventure Vehicle, making it completely different from...
7 ways to stop managing your time and start maximizing it
Have you ever felt like there wasn’t enough time in a day? Of course, we all have!
What if we maximized every minute of our day versus trying to manage it?...
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