TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Where the auto industry is, and where it needs to go – Bob Lanham, Facebook

- July 20, 2021
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among the speakers was Facebook’s Head of...
fixed operations
Sales & Marketing

How car dealers can increase revenue by shifting their focus to fixed operations – Tom Heizer, SVP at GSM

- July 15, 2021
There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have been great, as inventories continue to...
payment
Sales & Marketing

Why your car dealership should consider modernizing customer payment platforms – Joe Tautges & Fred Fordin, CDK Global

- July 14, 2021
As originally reported here on CBT News, CDK Global recently announced a new payment platform for car dealerships. On today’s show, we’re pleased to welcome Joe Tautges, Chief Operating Officer...
geofencing
Sales & Marketing

The value that geofencing marketing can bring to car dealers

- July 14, 2021
Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a...
electric vehicles
Sales & Marketing

How car dealers should be discussing the costs of electric vehicles

- July 13, 2021
People have a variety of reasons as to why they want to switch from a gas vehicle to an electric vehicle. Top reasons include fuel cost savings, reducing your carbon...
Pasch
Sales & Marketing

Brian Pasch addresses the digital marketing challenges car dealers are facing today

- July 8, 2021
How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies, also the host of CBT’s monthly...
content
Sales & Marketing

How to build valuable, digital content for your car-buying audience

- July 8, 2021
Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new model release info or details about...
used vehicles
Sales & Marketing

Cox Automotive’s Randy Kobat shares the best practices and acquisition methods for used vehicles

- July 7, 2021
How can car dealerships best maintain profit in today’s environment with low new car inventory and high demand for used vehicles? Randy Kobat, Vice President of Operations for Inventory Management...
chat
Sales & Marketing

Are you using online tools effectively? It might be time for a self-audit

- July 7, 2021
According to Insider Intelligence, it’s predicted that consumer retail spending that results from website chat widgets will be as much as $142 billion, fifty times more than it was in...
Sales & Marketing

What is the most important measurement in business that leaders should consistently monitor? – Shep Hyken, NY Times best-selling author

- July 6, 2021
Loyal and repeat customers are ideal for business owners to acquire, but not all businesses have a clear strategy to bring customers back. To discuss this further, we recently spoke...


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