TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

loyalty marketing program
Sales & Marketing

The benefits of conducting process performance reviews

- September 30, 2021
On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, discusses process performance reviews. They were also called internet process performance reviews (IPPR). It's a strategy to...
dealer
Sales & Marketing

Everything you need to know about the recent Google Ads updates

- September 29, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch shares a follow-up to the groundbreaking research on Google Ads campaigns that was released last month. Recently, BPE Brian Pasch Enterprises...
wholesale
Sales & Marketing

What’s the reason behind fluctuating wholesale values?

- September 27, 2021
Wholesale values fluctuated significantly throughout the past month leaving many of you wondering what this means for you, the industry, and why it is happening. Jasen Rice, President, and CEO...
Sales & Marketing

How Market Scan’s Jenn Reid is helping car dealers embrace modern retailing

- September 27, 2021
Many of us go to college with a plan in mind for most things, except how we are going to pay off our student loans. For Jenn Reid, student loans...
emotional
Sales & Marketing

How the emotional state of consumers impacts their buying decisions

- September 27, 2021
Think about your last purchase...was it an emotional one? On today’s show, we’re pleased to welcome Jeff Shore, founder of Shore Consulting, trainer, and author to discuss the emotional aspect...
experience
Sales & Marketing

How reducing friction in the customer experience benefits car dealers

- September 24, 2021
Earlier this year, the eleventh Cox Automotive Car Buyer Journey Study was released in the midst of the pandemic. It doesn’t come as a shock to anyone that both new and...
marketing used cars
Sales & Marketing

Is having a wholesale profit a bad thing nowadays?

- September 23, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
loyalty marketing program
Sales & Marketing

The benefits of using a phone call script for auto sales success

- September 23, 2021
On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, talks about using a phone call script or outline when talking to customers. This is beyond...
Finkelmeyer
Sales & Marketing

Cox Automotive’s Brian Finkelmeyer on new vehicle inventory and what dealers should focus on

- September 22, 2021
As demand continues to climb alongside inventory concerns, could you be doing more to get ahead of it all? On today’s show, we’re pleased to welcome Brian Finkelmeyer, Senior Director...
Goldfayn
Sales & Marketing

WSJ best-selling author Alex Goldfayn explains the power and profitability of phone calls

- September 21, 2021
Are you still using the phone to generate sales in today’s digital retail environment? If not, this is something that you should get back to immediately as you may be...


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CBT News
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