TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

loyalty marketing program
Sales & Marketing

Why and how to implement the messaging-first dealer concept

- October 28, 2021
 On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the messaging-first dealer concept, a strategy Kain developed through a partnership with Podium.  Kain says...
Schueller
Sales & Marketing

How car dealers can best showcase their value on Twitter

- October 28, 2021
Virtually everyone in the automotive industry has been talking about the chip and inventory shortage and its impact. But not much talk has surrounded relief. What happens when the industry...
sales
Sales & Marketing

Are the October & November auto forecasts a sign of what’s to come next year?

- October 28, 2021
New vehicle sales are expected to slide well into the double digits when October’s sales are reported, according to J.D. Power and LMC Automotive. Their joint forecast estimates total US...
dealer
Sales & Marketing

The impact OEM national websites have on dealer groups

- October 27, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, talks about the growing trend of OEMs building national sales websites for new cars and the impact...
Sales & Marketing

Botched Bronco reservation shows why signed sales agreements are so important

- October 25, 2021
A custom order for a new Ford Bronco went sideways for both the customer and the dealership. According to a lengthy forum conversation on Bronco6G.com, a poster by the moniker...
Mike Jackson
Sales & Marketing

Mike Jackson talks about AutoNation’s record-breaking quarter and how AN sources used cars

- October 21, 2021
On this special edition of CBT News, Jim Fitzpatrick sits down with Mike Jackson, CEO of AutoNation to discuss the company's six straight record-breaking quarters and his proudest moments at...
loyalty marketing program
Sales & Marketing

Why your dealership needs a loyalty marketing program

- October 21, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a loyalty marketing program. It's one that...
Hyken
Sales & Marketing

10 things that can harm your relationships with customers

- October 21, 2021
I'll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he discusses 10 loyalty killers that can...
dealer
Sales & Marketing

What can your car dealership do to prepare for the future of auto retail?

- October 20, 2021
  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique time in auto retail, where inventory...
loyalty
Sales & Marketing

Why car dealers need to focus on increasing customer loyalty today

- October 20, 2021
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped as a result of these shortages....


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Legal battles reshape car sales
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California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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