TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Explore how misaligned compensation plans for used car managers can hinder dealership acquisition strategies.
Sales & Marketing

Why it’s time to rethink used car manager compensation

- April 22, 2025
At Vehicle Acquisition Network (VAN), we help dealers proactively acquire vehicles directly from private sellers. These aren’t just any units—they’re often the exact vehicles that dealers want but rarely find through...
Glenn Pasch, CEO of PCG Digital, joins Inside Automotive to discuss how dealerships can use data more strategically to increase sales.
Sales & Marketing

Why dealers lose customers—and how data can help win them back – Glenn Pasch | PCG Digital

- April 18, 2025
Data is transforming the automotive industry, but many dealerships struggle to fully harness its potential. Glenn Pasch, CEO of PCG Digital, joins Inside Automotive to discuss how dealerships can use...
Customer retention is a high-value differentiator for automotive dealerships. The economics are clear: retaining existing clients is cheaper.
Sales & Marketing

Innovative strategies to enhance your dealership’s customer retention

- April 16, 2025
Customer retention is a high-value differentiator for automotive dealerships. The economics are clear — retaining existing clients is far more cost-effective than acquiring new ones. Customer loyalty is linked to...
fintech
Sales & Marketing

It’s time dealerships thought like fintechs: Lessons from the digital lending playbook

- April 15, 2025
The fintech revolution did not happen by accident. It came from a clear goal: to make complex financial transactions easier, faster, and more secure for consumers. Whether applying for a...
customer experience, tariffs
Sales & Marketing

Shep Hyken on strengthening customer experience during uncertain times

- April 14, 2025
With new tariffs now in effect, rising costs are out of a dealer's control. However, how customers are treated in the showroom remains entirely within their grasp. In today's episode...
Sean Gardner: make every month a 20+ car month
Sales & Marketing

Consistently sell 20+ cars a month with five key strategies – Sean Gardner | Joe Verde Group

- April 8, 2025
Consistently selling 20+ cars a month may seem daunting and unrealistic. However, there's a proven sales formula that works. In today's episode of CBT Now, Sean Gardner, instructor and sales...
Modern sellers must tailor the digital retailing experience or risk falling behind competitors — here is how.
Sales & Marketing

How to tailor your dealership’s digital retailing experience

- April 1, 2025
Digitization has pushed nearly every industry forward with rapid innovation. These changes have swept the automotive sector, with dealerships acclimating to online commerce. Modern sellers must tailor the digital retailing...
Tiana Mick shares her expert strategies on how sales professionals can leverage social media and personal branding to drive more business.
Sales & Marketing

Maximizing sales with personal branding: Tianna Mick reveals key social media strategies for success

- March 31, 2025
In today's competitive automotive market, salespeople are discovering that personal branding can be just as essential as a dealership's brand. Tianna Mick, Chief Marketing Officer at Dealer Synergy, joins us...
Like many other sectors, the automotive industry faces the intersection of digital transformation and traditional customer service.
Sales & Marketing

Balancing Tech and Touch: Maximizing Ease and Humanity in Automotive Customer Experiences

- March 27, 2025
Like many other sectors, the automotive industry faces the intersection of digital transformation and traditional human service. While technology offers unprecedented opportunities for efficiency and convenience, it risks creating distance...
Lifecycle marketing helps auto dealers engage customers at every stage
Sales & Marketing

How lifecycle marketing transforms automotive sales

- March 26, 2025
Lifecycle marketing is a crucial strategy for automotive dealers aiming to build long-term success and cultivate lasting relationships with their customers. By implementing lifecycle marketing into their digital strategies, dealerships...


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