TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

used-car titling
Sales & Marketing

The operational shift that’s defining today’s used-car winners

- July 17, 2025
After years of market volatility, the used-car segment is regaining its crown. Buyers, priced out of new vehicles, are returning to the used lot with urgency. Prices are stabilizing, inventory...
Google Business Profile, Brooke Furniss
Sales & Marketing

Google Business Profile errors put dealership visibility at risk — Brooke Furniss | BZ Consultants Group

- July 10, 2025
Google Business Profile is a free advertising tool that allows businesses to manage their online presence through Google Search and Maps. With millions of consumers using Google products to find...
customer
Loyalty-Based Sales Strategies

How tailored customer experiences drive loyalty and sales in 2025 

- June 30, 2025
In today’s fiercely competitive auto market, personalized customer interactions aren’t just a nice-to-have; they’re essential. On the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki, President of eDealer Solutions, reveals how dealerships...
Alex Goldfayn
Sales & Marketing

Alex Goldfayn shares how proactive selling converts existing customers

- June 20, 2025
Too often, businesses chase new leads while leaving untapped revenue sitting in their existing customer base. In today’s episode of CBT Now, Alex Goldfayn, sales coach, keynote speaker, CEO of...
April Simmons, Corporate Internet and Marketing Director at Horne Auto Group, outlines how dealers can ensure that every lead counts.
Sales & Marketing

Why treating all leads the same is costing your dealership – April Simmons | Horne Auto Group

- June 19, 2025
You’re probably spending a large amount on marketing for your dealership, so what happens once a lead comes in? Are those opportunities being maximized or missed? Joining us on today's...
tariffs
Sales & Marketing

Turning tariffs into opportunity: How operational agility beats market uncertainty

- June 18, 2025
In 2025, global trade dynamics are more influential than ever—but that doesn’t mean they need to be intimidating. For dealerships, the conversation around tariffs and new vehicle pricing isn’t about...
Today's episode of CBT Now, Joseph Michelli discusses how Amazon’s One Medical is redefining the patient experience
Sales & Marketing

Why technology should enhance, not replace, customer relationships – Joseph Michelli

- June 16, 2025
In today’s digital age, businesses often rush to adopt new technologies, but few strike the balance between innovation and genuine human connection. On today's episode of CBT Now, we're joined...
Matt Easton joins us to discuss one of the most overlooked yet transformative approaches in sales: eliminating objections before they happen.
Sales & Marketing

Matt Easton reveals how to eliminate objections before they arise

- June 12, 2025
On the latest episode of CBT Now, we're joined by Matt Easton, sales coach and founder of Easton University, to discuss one of the most overlooked yet transformative approaches in...
marketing
Marketing Matters

Smart marketing is about the message, not just the frequency

- June 5, 2025
With car buyers representing just a sliver of the population, roughly 2% at any given time, dealers can’t afford to waste outreach. The difference between being remembered and being ignored...
Sales & Marketing

How Cox Automotive leverages CDPs and AI to strengthen dealer-connection – Jade Terreberry & Susan Blue

- June 3, 2025
Customer data platforms (CDPs) have officially crossed the threshold from industry jargon to critical dealership infrastructure, according to Cox Automotive executives Jade Terreberry and Susan Blue. During today’s episode of...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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