The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Lexus caps record U.S. year as SUV demand surges amid supply challenges

Ashby Lincoln - January 5, 2026

On the Dash: Lexus expects U.S. sales to exceed 360,000 vehicles in 2025, driven by strong demand for SUVs and crossovers. Limited production capacity has led to tight inventories and...

Sales & Marketing

Stellantis dealer confidence grows with fresh vehicles and incentives

Colin Fitzpatrick - December 30, 2025

On the Dash: Stellantis U.S. sales rose 6% in Q3, but market share remains at a historic low of 7.7%. Dealer inventory turnover has improved, yet Rams and Chryslers still...

Colin Carrasquillo explains how dealerships can dominate digital visibility and drive traffic with AI-powered search strategies.

Marketing Matters

Boost your dealership’s visibility during the age of AI-powered search

Jasmine Kiniklis - December 17, 2025

As more consumers turn to AI-powered tools for answers, dealerships must adapt their digital marketing strategies to remain visible in an increasingly zero-click search process. On today's episode of Marketing...

Sales & Marketing

The formula to selling more cars: How to make AI work for your dealership

Steve DeWitt - December 16, 2025

I’ve spent more than two decades in the retail automotive business, with about fifteen of those years as a GSM or GM. I’ve seen markets shift, consumer habits change, and...

Jen Suzuki shares the key strategies to create effective video multipoint inspections that boost trust, approvals, and CSI scores.

Loyalty-Based Sales Strategies

Get faster approvals, build customer trust with effective video MPIs

Jasmine Kiniklis - December 15, 2025

Sharing video MPIs with customers can improve service department approval outcomes by nearly 30%. On today's episode of Loyalty-Based Sales Strategies, Jen Suzuki, sales trainer and president of eDealer Solutions,...

Sales & Marketing

Toyota launches heartwarming 2025 holiday campaign, donates to Boys & Girls Clubs

Jaelyn Campbell - December 8, 2025

Toyota is kicking off its 2025 holiday campaign, highlighting the joy of giving, family moments, and community support. Premiering during NBCUniversal’s primetime specials, like Christmas in Rockefeller Center on NBC...

Sales & Marketing

Dealers face new challenges as AI-powered GEO tools change automotive search – April Simmons | Horne Auto Group

Jaelyn Campbell - December 2, 2025

While artificial intelligence is reshaping how car buyers research vehicles, making it essential for dealerships to adapt quickly, GEO (Generative Engine Optimization) is an emerging technology that delivers highly personalized,...

Marketing Matters

Make every marketing dollar count with vendor collaboration

Ashby Lincoln - November 10, 2025

Fragmented marketing is holding your dealership back from its full potential. On this episode of Marketing Matters, host Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group, explains how...

Sales & Marketing

How auto dealers can win in AI Overviews

Melyssa Cantor - November 4, 2025

AI Overviews are taking over Google’s prime real estate. If your dealership isn’t showing up there, your competitors might. To help dealerships understand what they can do to ensure placements in...

Matt Easton shares how salespeople can close more deals using a “customer chart” inspired by medical professionals.

Sales & Marketing

Matt Easton explains why the best salespeople think like doctors

Jasmine Kiniklis - October 30, 2025

Medical professionals keep detailed charts on their patients, tracking everything from conditions and allergies to medications. These records ensure every team member stays aligned and up to date, safeguarding patient...

Sales & Marketing

Lexus caps record U.S. year as SUV demand surges amid supply challenges

Stellantis dealer confidence grows with fresh vehicles and incentives

Boost your dealership’s visibility during the age of AI-powered search

The formula to selling more cars: How to make AI work for your dealership

Get faster approvals, build customer trust with effective video MPIs

Toyota launches heartwarming 2025 holiday campaign, donates to Boys & Girls Clubs

Dealers face new challenges as AI-powered GEO tools change automotive search – April Simmons | Horne Auto Group

Make every marketing dollar count with vendor collaboration

How auto dealers can win in AI Overviews

Matt Easton explains why the best salespeople think like doctors

Latest Articles

Economic uncertainty puts pressure on Washington to find common ground

Midterm results put affordability and trade policy in focus for auto dealers

Presidio Group finds dealership M&A remains active in Q3 as more stores come to market

GM’s $220 million data scandal: Your car was making money while you were driving

Ken Garff acquires Avondale Toyota and One Toyota of Oakland

Toyota income expected to rise, BMW cuts outlook, Ferrari raises 2026 forecast again

Toyota operating income expected to rise for first time in six quarters

BMW cuts 2026 profit outlook as restructuring costs mount

Ferrari raises its 2026 outlook again after a strong third quarter

Volvo Cars global fall 16% as China and US demand weakens