TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Colin Carrasquillo explains how dealerships can capture intent, leverage tiered campaigns, and boost local marketing results.
Sales & Marketing

How dealerships can capture intent and maximize marketing

- September 18, 2025
National and regional advertising campaigns create brand awareness, but it is at the dealership level where that awareness must be converted into sales. On today's episode of Marketing Matters, Digital...
The used car market is in the middle of a transformation. Dealers are balancing traditional gasoline-powered inventory with resales of EVs.
Sales & Marketing

Faster titles, faster sales: Unlocking profitability in the used car market

- September 17, 2025
The used car market is in the middle of a transformation. Dealers are balancing traditional gasoline-powered inventory with an increasing number of trade-ins and resales of electric vehicles. At the...
Kevin Frye shares how dealers can boost EV sales, leverage loan deductions, and use AI to enhance customer experience.
Sales & Marketing

Kevin Frye on EV trends, auto loan deductions, and marketing tactics

- September 10, 2025
The automotive industry is experiencing significant shifts in incentives, EV interest, and technology, which are transforming how dealers sell cars. In today's episode of Inside Automotive, head coach of marketing...
Expense reduction expert Larry Levine shows auto dealers how to uncover hidden costs and turn overlooked expenses into lasting savings.
Sales & Marketing

Larry Levine on expense reduction strategies to unlock massive profit gains

- September 9, 2025
Snowballing hidden costs often slip under the radar, quietly draining dealership profits month after month. What seems like a small line item on a bill can quickly multiply into thousands...
Matt Easton explains why asking questions and building trust beats pressure tactics in today’s skeptical sales environment.
Sales & Marketing

Stop selling and ask questions to close more deals — Matt Easton | Easton University

- September 8, 2025
Customers are more skeptical than ever, and the best salespeople know how to guide conversations, not force them. In today's episode of CBT NOW, Matt Easton, sales coach and founder...
Price is a major challenge for sales teams. Jen Suzuki advises dealerships to focus on value and customer needs, not just discounts.
Loyalty-Based Sales Strategies

How sales teams can confidently navigate price objections

- August 28, 2025
Price continues to be one of the most difficult hurdles for sales teams to overcome when turning phone calls and online inquiries into in-store appointments. On the latest episode of...
On the latest episode of Marketing Matters, Ric Boccio discusses how dealers can leverage OTT effectively and avoid common pitfalls. 
Marketing Matters

Not all OTT is created equal: The 5 red flags dealers should avoid – Ric Boccio | New Road Advertising

- August 21, 2025
In today’s digital-first environment, OTT, or over-the-top advertising, is quickly becoming the most efficient way for dealerships to increase brand awareness. On the latest episode of Marketing Matters, host Colin...
Sales & Marketing

New study finds dealers struggle with accurate payment quotes – Pete MacInnis | eLEND Solutions 

- August 20, 2025
Providing customers with accurate payment quotes online has become a pressing issue for car dealers. Joining us on the latest episode of Inside Automotive is Pete MacInnis, CEO of eLEND...
Glenn Pasch shares how dealers can integrate AI into their marketing and operations without sacrificing human interaction.
Sales & Marketing

How dealers can leverage AI without losing the human touch – Glenn Pasch | PCG Digital

- August 19, 2025
Artificial intelligence (AI)  is showing up in nearly every new tool marketed to dealerships, but without a clear plan, it can create more problems than it solves. On today's episode...
Erick Kirks shares how Johnson Automotive uses AI and predictive marketing to drive EV sales, hybrids, and service growth.
Sales & Marketing

Erick Kirks on how AI powers Johnson Automotive’s marketing strategy

- August 14, 2025
The top-performing dealerships are exploring the intersection of targeted marketing, predictive outreach and AI-driven processes to create more effective marketing campaigns to stay ahead. In today's episode of Inside Automotive,...


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Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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