The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Colin Carasquillo shares how dealers can unlock first-party data using CDPs to personalize, automate and scale marketing efforts.

Marketing Matters

Activate your dealership’s hidden data goldmine with CDPs

Jasmine Kiniklis - July 24, 2025

Most dealers are sitting on a massive but underutilized data goldmine. In today's episode of Marketing Matters, Colin Carasquillo, digital marketing director at Nielsen Automotive Group, discusses how to use...

Sales & Marketing

CDK expands Fixed Ops Suite to all dealers, boosting service revenue and experience – Kim Saylor | CDK

Jaelyn Campbell - July 23, 2025

CDK has recently expanded its Fixed Operations Suite, which has already been highly successful within the company's Dealership Xperience Platform. Now, they are introducing the CDK Fixed Ops Suite for...

Doug Eroh shares how Longo Toyota is navigating tariffs, EV rules, and hybrid demand while keeping sales momentum in a shifting market.

Sales & Marketing

Longo Toyota’s Doug Eroh on winning in a shifting market

Jasmine Kiniklis - July 21, 2025

As affordability concerns, policy shifts, and consumer preferences evolve, dealers are working to adapt in real time. In today's episode of Inside Automotive, Doug Eroh, president and GM of Longo...

Karl Brauer joins today's episode of CBT Now to unpack how affordability has sharply declined for used vehicle shoppers and what this means.

Sales & Marketing

Karl Brauer reveals used car prices soar as affordability crisis deepens

Jaelyn Campbell - July 17, 2025

The average three-year-old used car now costs $32,635, a staggering $9,476 increase since 2019, according to a new study from iSeeCars.com. Karl Brauer, executive analyst for the platform, joins today's...

Sales & Marketing

The operational shift that’s defining today’s used-car winners

Bryan Calloway - July 17, 2025

After years of market volatility, the used-car segment is regaining its crown. Buyers, priced out of new vehicles, are returning to the used lot with urgency. Prices are stabilizing, inventory...

Sales & Marketing

Google Business Profile errors put dealership visibility at risk — Brooke Furniss | BZ Consultants Group

Jasmine Kiniklis - July 10, 2025

Google Business Profile is a free advertising tool that allows businesses to manage their online presence through Google Search and Maps. With millions of consumers using Google products to find...

Loyalty-Based Sales Strategies

How tailored customer experiences drive loyalty and sales in 2025

Jaelyn Campbell - June 30, 2025

In today’s fiercely competitive auto market, personalized customer interactions aren’t just a nice-to-have; they’re essential. On the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki, President of eDealer Solutions, reveals how dealerships...

Sales & Marketing

Alex Goldfayn shares how proactive selling converts existing customers

Staff Writer - June 20, 2025

Too often, businesses chase new leads while leaving untapped revenue sitting in their existing customer base. In today’s episode of CBT Now, Alex Goldfayn, sales coach, keynote speaker, CEO of...

April Simmons, Corporate Internet and Marketing Director at Horne Auto Group, outlines how dealers can ensure that every lead counts.

Sales & Marketing

Why treating all leads the same is costing your dealership – April Simmons | Horne Auto Group

Jaelyn Campbell - June 19, 2025

You’re probably spending a large amount on marketing for your dealership, so what happens once a lead comes in? Are those opportunities being maximized or missed? Joining us on today's...

Sales & Marketing

Turning tariffs into opportunity: How operational agility beats market uncertainty

Bryan Calloway - June 18, 2025

In 2025, global trade dynamics are more influential than ever—but that doesn’t mean they need to be intimidating. For dealerships, the conversation around tariffs and new vehicle pricing isn’t about...

Sales & Marketing

Activate your dealership’s hidden data goldmine with CDPs

CDK expands Fixed Ops Suite to all dealers, boosting service revenue and experience – Kim Saylor | CDK

Longo Toyota’s Doug Eroh on winning in a shifting market

Karl Brauer reveals used car prices soar as affordability crisis deepens

The operational shift that’s defining today’s used-car winners

Google Business Profile errors put dealership visibility at risk — Brooke Furniss | BZ Consultants Group

How tailored customer experiences drive loyalty and sales in 2025

Alex Goldfayn shares how proactive selling converts existing customers

Why treating all leads the same is costing your dealership – April Simmons | Horne Auto Group

Turning tariffs into opportunity: How operational agility beats market uncertainty

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