TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customer experience, tariffs
Sales & Marketing

Shep Hyken on strengthening customer experience during uncertain times

- April 14, 2025
With new tariffs now in effect, rising costs are out of a dealer's control. However, how customers are treated in the showroom remains entirely within their grasp. In today's episode...
Sean Gardner: make every month a 20+ car month
Sales & Marketing

Consistently sell 20+ cars a month with five key strategies – Sean Gardner | Joe Verde Group

- April 8, 2025
Consistently selling 20+ cars a month may seem daunting and unrealistic. However, there's a proven sales formula that works. In today's episode of CBT Now, Sean Gardner, instructor and sales...
Modern sellers must tailor the digital retailing experience or risk falling behind competitors — here is how.
Sales & Marketing

How to tailor your dealership’s digital retailing experience

- April 1, 2025
Digitization has pushed nearly every industry forward with rapid innovation. These changes have swept the automotive sector, with dealerships acclimating to online commerce. Modern sellers must tailor the digital retailing...
Tiana Mick shares her expert strategies on how sales professionals can leverage social media and personal branding to drive more business.
Sales & Marketing

Maximizing sales with personal branding: Tianna Mick reveals key social media strategies for success

- March 31, 2025
In today's competitive automotive market, salespeople are discovering that personal branding can be just as essential as a dealership's brand. Tianna Mick, Chief Marketing Officer at Dealer Synergy, joins us...
Like many other sectors, the automotive industry faces the intersection of digital transformation and traditional customer service.
Sales & Marketing

Balancing Tech and Touch: Maximizing Ease and Humanity in Automotive Customer Experiences

- March 27, 2025
Like many other sectors, the automotive industry faces the intersection of digital transformation and traditional human service. While technology offers unprecedented opportunities for efficiency and convenience, it risks creating distance...
Lifecycle marketing helps auto dealers engage customers at every stage
Sales & Marketing

How lifecycle marketing transforms automotive sales

- March 26, 2025
Lifecycle marketing is a crucial strategy for automotive dealers aiming to build long-term success and cultivate lasting relationships with their customers. By implementing lifecycle marketing into their digital strategies, dealerships...
CarEdge
Sales & Marketing

CarEdge’s Zach and Ray Shefska are transforming car buying through transparency

- March 20, 2025
The car-buying experience has changed drastically over the years, with consumers becoming more informed and digital platforms playing a more prominent role. In today's episode of CBT Now, Zach and...
Operating a dealership has never been more challenging. Costs are rising, higher inflation, increasing interest, and OEM requirements
Sales & Marketing

Beating the price squeeze: How can dealerships find dollars amidst rising costs 

- March 19, 2025
Operating a dealership has never been more challenging. Costs are rising on all fronts—higher inflation, increasing interest expenses, growing compensation demands, and ever-evolving OEM requirements. On top of that, Chinese...
CDK launches the Fundamentals Suite: A proven and scalable core business system for smaller auto dealerships
Sales & Marketing

CDK launches the Fundamentals Suite: A proven and scalable core business system for smaller auto dealerships

- March 18, 2025
AUSTIN, Texas – March 18, 2025 – CDK, the leading automotive retail software provider, today announced the launch of the CDK Fundamentals Suite, a proven and scalable core business system for 1-2 franchise automotive...
Drawing parallels with coaching in sports, Suzuki reveals how GMs can elevate their teams by these five pillars of guaranteed success.
Loyalty-Based Sales Strategies

Jen Suzuki explains why daily coaching is key to elevating dealership performance

- March 18, 2025
In the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki- president of eDealer Solutions- dives deep into the vital role of leadership in driving dealership success. Drawing parallels with coaching...


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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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