TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

From insurance verification to DMS, vehicle scanning, and auctions, every booth—without exception—was showcasing its digital transformation.
Sales & Marketing

Software takes over NADA 2025: The year of digital domination

- February 17, 2025
Walking the floor at NADA 2025, one thing became immediately clear: digitization is not just a topic of conversation; it is the conversation. From insurance verification to dealership management systems...
Sean Gardner, instructor and sales trainer at Joe Verde Group, shares how salespeople can master the art of closing to increase profits.
Sales & Marketing

From hesitation to signature: Sean Gardner’s tips for closing the sale

- February 11, 2025
Closing is everybody's favorite subject! After all, successfully closing a deal and turning a shopper into a buyer is the cornerstone of a successful business. Unfortunately, many salespeople don't understand...
Jonathan Banks, VP of Product Development and Valuation Services at J.D. Power, joins us to discuss the ongoing effects of supply shortages.
Sales & Marketing

How dealers can navigate the 2025 used car market – Jonathan Banks | J.D. Power

- February 10, 2025
The used car market has been in flux over the past few years, and as 2025 unfolds, dealers and consumers alike are navigating a challenging landscape. Jonathan Banks, Vice President...
technology
Sales & Marketing

The New Frontier: A Technology Guided Sales Experience

- February 6, 2025
Over the past decade, dealers have invested significantly in technology to support and strengthen their sales process. Digital retailing in particular has grown in popularity. According to a Dealer survey,...
Sales & Marketing

Jen Suzuki emphasizes tailored experiences and human connection will define dealership success in 2025

- February 3, 2025
As dealerships look ahead to 2025, Jen Suzuki, sales trainer, president of eDealer Solutions, and host of Loyalty-Based Sales Strategies, highlights the importance of tailored customer experiences and human connection...
John Fitzpatrick of Force Marketing shares how tech integration, retention, and data-driven strategies can help dealers thrive in 2025.
Sales & Marketing

Force Marketing’s John Fitzpatrick on tech, marketing, and the future of dealerships

- January 29, 2025
Although the weather put a slight damper on this year's NADA show, that didn't stop the automotive industry's top professionals from gathering and having insightful, thoughtful discussions. In today's episode...
Sales & Marketing

Colin Carrasquillo reflects on 2024 and shares key marketing strategies for 2025

- January 29, 2025
Reflecting on the past is paramount to planning for the future. On today’s episode of Inside Automotive, Colin Carrasquillo, the Digital Marketing director for Nielsen Automotive Group and Host of...
Loyalty-Based Sales Strategies

‘The gap that loses you money’: Jen Suzuki’s fix for BDC-sales misalignment

- January 27, 2025
In the competitive world of automotive sales, loyalty can make or break a dealership’s success. In today's episode of Loyalty-Based Sales Strategies, Jen Suzuki dives into a critical challenge that...
Jeff Brown, COO of Force Marketing, joins us to explain how connected TV is transforming how dealers connect with their audiences.
Sales & Marketing

How dealers can maximize their reach with connected TV solutions – Jeff Brown | Force Marketing

- January 22, 2025
Streaming services are becoming a game-changer, and one company is leading the charge with innovative solutions. Jeff Brown, the Chief Operating Officer of Force Marketing, joins us on today’s episode...
The auto industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey
Sales & Marketing

From clicks to keys: Digital marketing tools revolutionizing the car-buying experience

- January 22, 2025
The automotive industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey. Today’s consumers demand convenience, personalization, and transparency—and the dealers...


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