TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Today's episode of CBT Now, Joseph Michelli discusses how Amazon’s One Medical is redefining the patient experience
Sales & Marketing

Why technology should enhance, not replace, customer relationships – Joseph Michelli

- June 16, 2025
In today’s digital age, businesses often rush to adopt new technologies, but few strike the balance between innovation and genuine human connection. On today's episode of CBT Now, we're joined...
Matt Easton joins us to discuss one of the most overlooked yet transformative approaches in sales: eliminating objections before they happen.
Sales & Marketing

Matt Easton reveals how to eliminate objections before they arise

- June 12, 2025
On the latest episode of CBT Now, we're joined by Matt Easton, sales coach and founder of Easton University, to discuss one of the most overlooked yet transformative approaches in...
marketing
Marketing Matters

Smart marketing is about the message, not just the frequency

- June 5, 2025
With car buyers representing just a sliver of the population, roughly 2% at any given time, dealers can’t afford to waste outreach. The difference between being remembered and being ignored...
Sales & Marketing

How Cox Automotive leverages CDPs and AI to strengthen dealer-connection – Jade Terreberry & Susan Blue

- June 3, 2025
Customer data platforms (CDPs) have officially crossed the threshold from industry jargon to critical dealership infrastructure, according to Cox Automotive executives Jade Terreberry and Susan Blue. During today’s episode of...
On today's Inside Automotive, Tom Kondrat explains that the first half of April outperforming March's strong sales.
Sales & Marketing

April auto sales spike as EVs weather policy shifts – Tom Kondrat | Urban Science

- May 30, 2025
The automotive market has experienced a notable surge in sales during early April, primarily driven by consumers rushing to purchase vehicles ahead of anticipated tariff impacts and potential price increases....
In the latest episode of Loyalty-Based Sales Strategies, Jen Suzuki emphasizes the untapped potential of the service BDC.
Loyalty-Based Sales Strategies

Why service BDC is the ‘heartbeat of the dealership’ – Jen Suzuki

- May 22, 2025
In the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, president of eDealer Solutions, emphasizes the untapped potential of the service Business Development Center (BDC), calling it “the heartbeat of...
During the latest episode of Inside Automotive, Joshua Gonsenhauser shares insights from the company’s [LotLinx] latest Q1 VinCensus report.
Sales & Marketing

Lotlinx’s Joshua Gonsenhauser urges dealers to focus on aged inventory amid market uncertainty

- May 14, 2025
During the latest episode of Inside Automotive, Jim Fitzpatrick sits down with the Vice President of Product Strategy at Lotlinx, Joshua Gonsenhauser, who shares insights from the company’s latest Q1...
Bill Harper, CEO of BrandBossHQ, shares branding and pricing strategies to help dealers navigate economic uncertainty and earn loyalty.
Sales & Marketing

Bill Harper’s guide to branding during economic uncertainty

- May 13, 2025
When the economy becomes unpredictable and consumers’ budgets tighten, how dealers position their pricing, service offerings, and customer experience can determine whether they pull ahead or fall behind. In today’s...
Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins us to explain how the platform is shaping the future of car buying.
Sales & Marketing

TikTok’s Ahmed Iqbal says one-third of users are car shoppers: Here’s how dealers can tap in

- April 28, 2025
As more consumers turn to social platforms for product discovery, automotive dealers are finding surprising success on TikTok. Ahmed Iqbal, Head of Industry for Automotive at TikTok, joins Jim Fitzpatrick...
Boost service approvals with Jen Suzuki’s 3-step strategy: teach, demonstrate, and apply a process that drives real customer buy-in.
Loyalty-Based Sales Strategies

Fix the process, not just the numbers: Jen Suzuki’s three-step strategy

- April 23, 2025
Oftentimes, leaders get so caught up in what's happening in the day-to-day that they neglect investing the time necessary to develop their teams. In today's episode of Loyalty-Based Sales Strategies,...


Latest Articles

Weekly roundup: Trump weighs in on right-to-repair, GM truck production under pressure from supplier strike, Novelis to restart F-150 production
Latest Articles 06/06/26

Weekly roundup: Trump weighs in on right-to-repair, GM truck production under pressure from supplier strike, Novelis to restart mill easing F-150 supply crunch

Used-vehicle wholesale prices edge higher in May, EVs lead the way
Latest Articles 06/05/26

Used-vehicle wholesale prices edge higher in May, EVs lead the way

Trump enters right-to-repair debate, Tesla target raised, May sales hit 16.1M SAAR
Latest Articles 06/05/26

Trump enters right-to-repair debate, Tesla target raised, May sales hit 16.1M SAAR

China's auto treat: America draws the red line
Latest Articles 06/05/26

China’s auto treat: America draws the red line

Trump weighs in on right-to-repair debate after meeting with automakers, dealers
Latest Articles 06/05/26

Trump weighs in on right-to-repair debate after meeting with automakers, dealers

JPMorgan boosts Tesla price target to $475
Latest Articles 06/05/26

JPMorgan boosts Tesla price target to $475, citing autonomous tech and software growth

May auto sales hit 16.1M SAAR as hybrids offset EV demand
Latest Articles 06/05/26

May auto sales hit 16.1M SAAR as hybrids offset EV demand

World's largest battery maker shifting away from EVs to energy storage
Latest Articles 06/05/26

World’s largest battery maker shifts away from EVs to energy storage

2026 Mazda CX-50 Turbo Meridian
Latest Articles 06/05/26

2026 Mazda CX-50 Turbo Meridian – Is it adventure ready?

Could legacy brands become China's ticket into the U.S.?
Latest Articles 06/05/26

Could legacy brands become China’s ticket into the U.S.?