TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

dealers, auto, screens,
Sales & Marketing

Auto buyers live on video screens – Why do dealers still overspend on search?

- October 29, 2025
Auto dealers are focusing on the wrong screens. I don’t say that lightly. Having spent years in retail automotive marketing, I’ve seen how dealers allocate their advertising dollars compared with how...
Sales & Marketing

Auto buyer insights: The data-driven playbook for dealers this holiday season

- October 29, 2025
Unlocking the modern holiday car buyer: Why this season is different Now in its fifth year, C-4 Analytics’ Quarterly Consumer Intent Survey (QCIS) draws from thousands of in-market car shoppers, revealing...
Karl Brauer explains it's no surprise that Toyota once again tops the ranks as the longest-lasting car brand in iSeeCars' most recent study
Sales & Marketing

Japanese brands dominate iSeeCars’ longest-lasting vehicle study – Karl Brauer | iSeeCars

- October 8, 2025
According to the annual iSeeCars study, it is no surprise that Toyota once again tops the list as the longest-lasting car brand. Joining us on the latest CBT Now episode...
Sean Gardner shares three proven techniques to overcome price objections and sell more cars without sacrificing gross.
Sales & Marketing

Escape the price grind and close more deals — Sean Gardner | Joe Verde Group

- October 7, 2025
Typically, the price conversation is where the sales process hits a snag. If salespeople aren't prepared to navigate it, they risk losing the sale entirely. On today's episode of CBT...
Jeff Bloomfield joins us on today's episode of CBT Now to discuss how leaders and sales teams can leverage neuroscience to drive growth
Sales & Marketing

Jeff Bloomfield shares science-backed strategies that drive sales growth

- October 3, 2025
Jeff Bloomfield, author, keynote speaker, and CEO of Braintrust, returns to CBT News on the latest episode of CBT Now to discuss how leaders and sales teams can leverage neuroscience...
John Fitzpatrick, president and CEO of Force Marketing, shares practical strategies dealers can use to finish Q4 strong.
Sales & Marketing

Force Marketing’s John Fitzpatrick on data, retention, and Q4 strategies

- October 2, 2025
As we approach the final quarter of 2025, many dealers are wondering how they can finish the year strong. On the latest episode of Inside Automotive, John Fitzpatrick, president and...
Jay Terreberry of Cox Automotive urges dealers to track every customer touchpoint, optimize marketing spend, and maximize ROI.
Sales & Marketing

Jade Terreberry urges dealers to track entire customer journey to maximize ROI

- September 25, 2025
In the latest episode of Inside Automotive, we welcome Jade Terreberry, the Senior Director of Strategic Planning at AutoTrader and Kelley Blue Book, part of Cox Automotive. Terreberry emphasizes the...
Colin Carrasquillo explains how dealerships can capture intent, leverage tiered campaigns, and boost local marketing results.
Marketing Matters

How dealerships can capture intent and maximize marketing

- September 18, 2025
National and regional advertising campaigns create brand awareness, but it is at the dealership level where that awareness must be converted into sales. On today's episode of Marketing Matters, Digital...
The used car market is in the middle of a transformation. Dealers are balancing traditional gasoline-powered inventory with resales of EVs.
Sales & Marketing

Faster titles, faster sales: Unlocking profitability in the used car market

- September 17, 2025
The used car market is in the middle of a transformation. Dealers are balancing traditional gasoline-powered inventory with an increasing number of trade-ins and resales of electric vehicles. At the...
Kevin Frye shares how dealers can boost EV sales, leverage loan deductions, and use AI to enhance customer experience.
Sales & Marketing

Kevin Frye on EV trends, auto loan deductions, and marketing tactics

- September 10, 2025
The automotive industry is experiencing significant shifts in incentives, EV interest, and technology, which are transforming how dealers sell cars. In today's episode of Inside Automotive, head coach of marketing...


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Midterm results put affordability and trade policy in focus for auto dealers

Presidio Group finds dealership M&A remains active in Q3 as more stores come to market
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Presidio Group finds dealership M&A remains active in Q3 as more stores come to market

GM's $220 million data scandal: Your car was making money while you were driving
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GM’s $220 million data scandal: Your car was making money while you were driving

Ken Garff acquires Avondale Toyota and One Toyota of Oakland
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Ken Garff acquires Avondale Toyota and One Toyota of Oakland

Toyota operating income expected to rise, BMW cuts profit outlook, Ferrari raises 2026 outlook again
Latest Articles 11/04/26

Toyota income expected to rise, BMW cuts outlook, Ferrari raises 2026 forecast again

Toyota operating income expected to rise for first time in six quarters
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Toyota operating income expected to rise for first time in six quarters

BMW cuts 2026 profit outlook as restructuring costs mount
Latest Articles 11/04/26

BMW cuts 2026 profit outlook as restructuring costs mount

Ferrari raises its 2026 outlook again after a strong third quarter
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Ferrari raises its 2026 outlook again after a strong third quarter

Volvo Cars global fall 16% as China and US demand weakens
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Volvo Cars global fall 16% as China and US demand weakens


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