TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

vendor
Sales & Marketing

Make every marketing dollar count with vendor collaboration

- November 10, 2025
Fragmented marketing is holding your dealership back from its full potential. On this episode of Marketing Matters, host Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group, explains how...
AI Overviews
Sales & Marketing

How auto dealers can win in AI Overviews

- November 4, 2025
AI Overviews are taking over Google’s prime real estate. If your dealership isn’t showing up there, your competitors might. To help dealerships understand what they can do to ensure placements in...
Matt Easton shares how salespeople can close more deals using a “customer chart” inspired by medical professionals.
Sales & Marketing

Matt Easton explains why the best salespeople think like doctors

- October 30, 2025
Medical professionals keep detailed charts on their patients, tracking everything from conditions and allergies to medications. These records ensure every team member stays aligned and up to date, safeguarding patient...
dealers, auto, screens,
Sales & Marketing

Auto buyers live on video screens – Why do dealers still overspend on search?

- October 29, 2025
Auto dealers are focusing on the wrong screens. I don’t say that lightly. Having spent years in retail automotive marketing, I’ve seen how dealers allocate their advertising dollars compared with how...
Sales & Marketing

Auto buyer insights: The data-driven playbook for dealers this holiday season

- October 29, 2025
Unlocking the modern holiday car buyer: Why this season is different Now in its fifth year, C-4 Analytics’ Quarterly Consumer Intent Survey (QCIS) draws from thousands of in-market car shoppers, revealing...
Karl Brauer explains it's no surprise that Toyota once again tops the ranks as the longest-lasting car brand in iSeeCars' most recent study
Sales & Marketing

Japanese brands dominate iSeeCars’ longest-lasting vehicle study – Karl Brauer | iSeeCars

- October 8, 2025
According to the annual iSeeCars study, it is no surprise that Toyota once again tops the list as the longest-lasting car brand. Joining us on the latest CBT Now episode...
Sean Gardner shares three proven techniques to overcome price objections and sell more cars without sacrificing gross.
Sales & Marketing

Escape the price grind and close more deals — Sean Gardner | Joe Verde Group

- October 7, 2025
Typically, the price conversation is where the sales process hits a snag. If salespeople aren't prepared to navigate it, they risk losing the sale entirely. On today's episode of CBT...
Jeff Bloomfield joins us on today's episode of CBT Now to discuss how leaders and sales teams can leverage neuroscience to drive growth
Sales & Marketing

Jeff Bloomfield shares science-backed strategies that drive sales growth

- October 3, 2025
Jeff Bloomfield, author, keynote speaker, and CEO of Braintrust, returns to CBT News on the latest episode of CBT Now to discuss how leaders and sales teams can leverage neuroscience...
John Fitzpatrick, president and CEO of Force Marketing, shares practical strategies dealers can use to finish Q4 strong.
Sales & Marketing

Force Marketing’s John Fitzpatrick on data, retention, and Q4 strategies

- October 2, 2025
As we approach the final quarter of 2025, many dealers are wondering how they can finish the year strong. On the latest episode of Inside Automotive, John Fitzpatrick, president and...
Jay Terreberry of Cox Automotive urges dealers to track every customer touchpoint, optimize marketing spend, and maximize ROI.
Sales & Marketing

Jade Terreberry urges dealers to track entire customer journey to maximize ROI

- September 25, 2025
In the latest episode of Inside Automotive, we welcome Jade Terreberry, the Senior Director of Strategic Planning at AutoTrader and Kelley Blue Book, part of Cox Automotive. Terreberry emphasizes the...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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