TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Dealers urged to embrace AI and evolving strategies for loyalty-based sales
Loyalty-Based Sales Strategies

Dealers urged to embrace AI and evolving strategies for loyalty-based sales

- April 13, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki, Founder and President of eDealer Solutions. Joining us today is CBT News co-founder Jim Fitzpatrick, who asserts that...
AI, SEO, and GEO: What dealers need to know to stay competitive in digital marketing
Sales & Marketing

AI, SEO, and GEO: What dealers need to know to stay competitive in digital marketing

- April 8, 2026
As artificial intelligence reshapes digital marketing, confusion around generative engine optimization (GEO) is leading some dealerships to misallocate budget and miss opportunities. Brooke Furniss, BZ Consultants Group, joins us on...
A shift in control: Modern dealer marketing and access to agency-grade buying tools
Sales & Marketing

A shift in control: Modern dealer marketing and access to agency-grade buying tools

- March 26, 2026
For years, automotive marketing has operated a clear structural hierarchy. Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
Turning macro trends and local market intelligence into sales success
Sales & Marketing

Turning macro trends and local market intelligence into sales success

- March 19, 2026
In today’s competitive landscape, a seamless, data-informed sales cycle is essential for dealerships navigating rising affordability pressures, shifting fuel type demands, and tighter profit margins.  Advanced analytics give dealers a clear advantage by revealing where...
Ian Mathews on building leaders and driving results in automotive marketing
Sales & Marketing

Ian Mathews on building leaders and driving results in automotive marketing

- March 17, 2026
Ian Mathews, co-founder of AutoGrowl, traced his journey from college greeter to automotive marketing leader, emphasizing discipline, video storytelling, and leadership as keys to business success. On today’s episode of Training...
advisors
Loyalty-Based Sales Strategies

Service advisors gain approvals through Jen Suzuki’s job-risk-reward formula

- March 16, 2026
Explaining vehicle repairs doesn’t have to be complicated. On the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, Founder and President of eDealer Solution, offers service advisors a simple, straightforward, proven...
TikTok car buying
Sales & Marketing

Why dealers can no longer ignore TikTok in the buying journey

- February 10, 2026
On the Dash: TikTok now supports the entire car-buying journey, from discovery to shortlist. Buyers rely on the platform for research, comparisons and confidence building. Dealers who show up early...
Sandy Fitzgerald-Angello, leadership
Loyalty-Based Sales Strategies

Sandy Fitzgerald-Angello’s blueprint for the ‘7 Cs’ of effective leadership

- February 9, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki. Today, we’re joined by Sandy Fitzgerald, Vice President and Dealer Operator at Pohanka Automotive Group, and the newly...
Oscar Platt, fixed ops, City Kia
Loyalty-Based Sales Strategies

How City Kia built a high-volume fixed ops operation through process and communication

- January 12, 2026
City Kia’s service department processes up to 180 repair orders daily, offers same-day appointments, and generates more than $1 million in monthly fixed operations revenue. According to fixed ops director...
service marketing
Sales & Marketing

AI and CDPs: The new frontier in dealership service marketing

- January 8, 2026
Service marketing has always been a tough area for dealerships. When customer information is outdated, systems don’t talk to each other, and marketing lists aren’t accurate, it becomes almost impossible...


Latest Articles

Economic uncertainty puts pressure on Washington to find common ground
Latest Articles 11/04/26

Economic uncertainty puts pressure on Washington to find common ground

Tim Hovik | Midterm results put affordability and trade policy in focus for auto dealers
Latest Articles 11/04/26

Midterm results put affordability and trade policy in focus for auto dealers

Presidio Group finds dealership M&A remains active in Q3 as more stores come to market
Latest Articles 11/04/26

Presidio Group finds dealership M&A remains active in Q3 as more stores come to market

GM's $220 million data scandal: Your car was making money while you were driving
Latest Articles 11/04/26

GM’s $220 million data scandal: Your car was making money while you were driving

Ken Garff acquires Avondale Toyota and One Toyota of Oakland
Latest Articles 11/04/26

Ken Garff acquires Avondale Toyota and One Toyota of Oakland

Toyota operating income expected to rise, BMW cuts profit outlook, Ferrari raises 2026 outlook again
Latest Articles 11/04/26

Toyota income expected to rise, BMW cuts outlook, Ferrari raises 2026 forecast again

Toyota operating income expected to rise for first time in six quarters
Latest Articles 11/04/26

Toyota operating income expected to rise for first time in six quarters

BMW cuts 2026 profit outlook as restructuring costs mount
Latest Articles 11/04/26

BMW cuts 2026 profit outlook as restructuring costs mount

Ferrari raises its 2026 outlook again after a strong third quarter
Latest Articles 11/04/26

Ferrari raises its 2026 outlook again after a strong third quarter

Volvo Cars global fall 16% as China and US demand weakens
Latest Articles 11/04/26

Volvo Cars global fall 16% as China and US demand weakens


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