TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

GA4
Sales & Marketing

3 basic GA4 features that all auto marketers need to know

- June 22, 2022
Google will discontinue support for the current version of Google Analytics in July 2023. If you're not familiar with Google Analytics, it's the platform that practically every car dealer utilizes...
young consumers
Sales & Marketing

Most young consumers think purchasing a car is basic. Here’s how the auto industry can increase appeal to this generation of buyers post-COVID

- June 21, 2022
Consumer preferences, behaviors, and buying habits are unique by generation. Baby Boomers, Millennials, and Generation Z have all been raised in different worlds and the events that have impacted their...
TikTok
Sales & Marketing

How car dealers can expand their social media strategy on TikTok

- June 17, 2022
TikTok is the 'it' social media platform to be on now. If you own a car dealership or work at one, don't look down on using TikTok’s ever-changing algorithm to...
customer retention
Sales & Marketing

How to foster outstanding customer retention at your dealership – Paul Burkemper | Vinsyt

- June 15, 2022
Car dealers have learned now, more than ever, about the importance of customer retention within their dealerships. Today on Inside Automotive, we're joined by Paul Burkemper, Co-Founder and CEO of...
audience
Sales & Marketing

5 tips to amplify your car dealership’s audience in a competitive market

- June 10, 2022
Expanding your dealership audience is no easy task in today's ultra-competitive marketplace. In addition to traditional competition among established brands in dense metropolitan areas, new competition is hotter than ever....
used car
Sales & Marketing

How to boost your dealership’s used car sales when new car supply is low

- June 7, 2022
Automakers continue to face manufacturing challenges as supply chain issues persist. In light of this lack of new vehicle inventory, many car dealers are turning their attention to their used...
inventory
Sales & Marketing

Can dealers avoid overpaying for used inventory with the economy in flux?

- June 6, 2022
From May 2021 to May 2022, the prices of used cars at auction rose more than 12% according to the Manheim Used Vehicle Value Index. The blistering-hot pre-owned market has...
Matt Easton
Sales & Marketing

Why you aren’t closing more sales (and what you can do about it) — Matt Easton

- June 2, 2022
When it comes to closing, many salespeople have old, catchy phrases from years past that can make customers feel defensive and frustrated. So, to avoid those outdated closing lines, many...
listing
Sales & Marketing

What do car shoppers want from a vehicle listing today?

- June 2, 2022
In today’s sales climate, dealerships don’t have to worry about an inability to move their inventory for a model year-end clearance. New and used cars are flying off the lot,...
digital car buying
Sales & Marketing

How car dealers and consumers perceive the digital car buying process

- June 1, 2022
  Capital One recently launched the 2022 Car Buying Outlook (CBO), and Tim Mullins, National Sales Vice President with Capital One, joins us on Inside Automotive to discuss the data collected...


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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