How to improve online reviews for your car dealership
Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews.
The last thing any potential car buyer wants...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
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PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
5 crucial CRM Tasks your car dealership can automate
With dwindling inventory, a dealership's success largely depends on its ability to serve the needs of its customers. In the past, you did this through personal interaction with each customer....
5 types of interactive content car dealerships can use to boost engagement
Many car dealerships have always been quick to embrace new technologies and strategies when it comes to marketing vehicles, but what about interactive content marketing? Interactive content marketing is any...
How (and why) car dealers should prioritize customer communication
You've done it! That prospective car buyer has finally pre-ordered that new vehicle at your dealership. However, there's also a bit of a problem. What do you do to keep...
Why every auto dealership must create a powerful process for lead follow up — Matt Easton
Much of the success in car sales stems from the ‘follow up’ with customers, but that process gets overlooked far too often. Today on CBT Now, we're pleased to welcome...
Is your dealership truly equipped to sell cars online? — David Lewis
Today on CBT Now, we’re pleased to welcome back David Lewis, President and CEO of David Lewis and Associates and the host of the long-running CBT show, Straight Talk, to...
Selling Cars Online: How and why dealers should be doing it
It's no mystery the internet has drastically changed the landscape of researching, buying, and selling automobiles.
Despite the continual march toward seemingly everything being online, the world of automobile sales is...
Ford Model e Exec. Marin Gjaja breaks down new EV selling standards for dealers
Since Ford separated its electric vehicle business earlier this year into a subsidiary known as Ford Model e, there has been much debate over Ford's plans to sell EVs. There...
How to effectively engage with discount-driven car buyers — Jeff Shore
How do you handle customer requests for discounts when you’re looking to drive revenue? Today on Inside Automotive, we’re pleased to welcome back Jeff Shore, sales trainer, keynote speaker, author,...
Are customer surveys actually hurting the overall customer experience? It depends
Car dealers rely heavily on acquiring and improving customer feedback, but could those customer surveys hurt the overall experience? Joining us on CBT Now to discuss the findings from the...
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