TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sandy Fitzgerald-Angello, leadership
Loyalty-Based Sales Strategies

Sandy Fitzgerald-Angello’s blueprint for the ‘7 Cs’ of effective leadership

- February 9, 2026
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki. Today, we’re joined by Sandy Fitzgerald, Vice President and Dealer Operator at Pohanka Automotive Group, and the newly...
Oscar Platt, fixed ops, City Kia
Loyalty-Based Sales Strategies

How City Kia built a high-volume fixed ops operation through process and communication

- January 12, 2026
City Kia’s service department processes up to 180 repair orders daily, offers same-day appointments, and generates more than $1 million in monthly fixed operations revenue. According to fixed ops director...
service marketing
Sales & Marketing

AI and CDPs: The new frontier in dealership service marketing

- January 8, 2026
Service marketing has always been a tough area for dealerships. When customer information is outdated, systems don’t talk to each other, and marketing lists aren’t accurate, it becomes almost impossible...
dependability, Lexus
Sales & Marketing

Lexus caps record U.S. year as SUV demand surges amid supply challenges

- January 5, 2026
On the Dash: Lexus expects U.S. sales to exceed 360,000 vehicles in 2025, driven by strong demand for SUVs and crossovers. Limited production capacity has led to tight inventories and...
Stellantis
Sales & Marketing

Stellantis dealer confidence grows with fresh vehicles and incentives

- December 30, 2025
On the Dash: Stellantis U.S. sales rose 6% in Q3, but market share remains at a historic low of 7.7%. Dealer inventory turnover has improved, yet Rams and Chryslers still...
Colin Carrasquillo explains how dealerships can dominate digital visibility and drive traffic with AI-powered search strategies.
Marketing Matters

Boost your dealership’s visibility during the age of AI-powered search

- December 17, 2025
As more consumers turn to AI-powered tools for answers, dealerships must adapt their digital marketing strategies to remain visible in an increasingly zero-click search process. On today's episode of Marketing...
Sales & Marketing

The formula to selling more cars: How to make AI work for your dealership

- December 16, 2025
I’ve spent more than two decades in the retail automotive business, with about fifteen of those years as a GSM or GM. I’ve seen markets shift, consumer habits change, and...
Jen Suzuki shares the key strategies to create effective video multipoint inspections that boost trust, approvals, and CSI scores.
Loyalty-Based Sales Strategies

Get faster approvals, build customer trust with effective video MPIs

- December 15, 2025
Sharing video MPIs with customers can improve service department approval outcomes by nearly 30%. On today's episode of Loyalty-Based Sales Strategies, Jen Suzuki, sales trainer and president of eDealer Solutions,...
2025 Toyota Holiday campaign
Sales & Marketing

Toyota launches heartwarming 2025 holiday campaign, donates to Boys & Girls Clubs

- December 8, 2025
Toyota is kicking off its 2025 holiday campaign, highlighting the joy of giving, family moments, and community support. Premiering during NBCUniversal’s primetime specials, like Christmas in Rockefeller Center on NBC...
GEO, April Simmons
Sales & Marketing

Dealers face new challenges as AI-powered GEO tools change automotive search – April Simmons | Horne Auto Group

- December 2, 2025
While artificial intelligence is reshaping how car buyers research vehicles, making it essential for dealerships to adapt quickly, GEO (Generative Engine Optimization) is an emerging technology that delivers highly personalized,...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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