TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sean Gardner shares three proven techniques to overcome price objections and sell more cars without sacrificing gross.
Sales & Marketing

Escape the price grind and close more deals — Sean Gardner | Joe Verde Group

- October 7, 2025
Typically, the price conversation is where the sales process hits a snag. If salespeople aren't prepared to navigate it, they risk losing the sale entirely. On today's episode of CBT...
Jeff Bloomfield joins us on today's episode of CBT Now to discuss how leaders and sales teams can leverage neuroscience to drive growth
Sales & Marketing

Jeff Bloomfield shares science-backed strategies that drive sales growth

- October 3, 2025
Jeff Bloomfield, author, keynote speaker, and CEO of Braintrust, returns to CBT News on the latest episode of CBT Now to discuss how leaders and sales teams can leverage neuroscience...
John Fitzpatrick, president and CEO of Force Marketing, shares practical strategies dealers can use to finish Q4 strong.
Sales & Marketing

Force Marketing’s John Fitzpatrick on data, retention, and Q4 strategies

- October 2, 2025
As we approach the final quarter of 2025, many dealers are wondering how they can finish the year strong. On the latest episode of Inside Automotive, John Fitzpatrick, president and...
Jay Terreberry of Cox Automotive urges dealers to track every customer touchpoint, optimize marketing spend, and maximize ROI.
Sales & Marketing

Jade Terreberry urges dealers to track entire customer journey to maximize ROI

- September 25, 2025
In the latest episode of Inside Automotive, we welcome Jade Terreberry, the Senior Director of Strategic Planning at AutoTrader and Kelley Blue Book, part of Cox Automotive. Terreberry emphasizes the...
Colin Carrasquillo explains how dealerships can capture intent, leverage tiered campaigns, and boost local marketing results.
Marketing Matters

How dealerships can capture intent and maximize marketing

- September 18, 2025
National and regional advertising campaigns create brand awareness, but it is at the dealership level where that awareness must be converted into sales. On today's episode of Marketing Matters, Digital...
The used car market is in the middle of a transformation. Dealers are balancing traditional gasoline-powered inventory with resales of EVs.
Sales & Marketing

Faster titles, faster sales: Unlocking profitability in the used car market

- September 17, 2025
The used car market is in the middle of a transformation. Dealers are balancing traditional gasoline-powered inventory with an increasing number of trade-ins and resales of electric vehicles. At the...
Kevin Frye shares how dealers can boost EV sales, leverage loan deductions, and use AI to enhance customer experience.
Sales & Marketing

Kevin Frye on EV trends, auto loan deductions, and marketing tactics

- September 10, 2025
The automotive industry is experiencing significant shifts in incentives, EV interest, and technology, which are transforming how dealers sell cars. In today's episode of Inside Automotive, head coach of marketing...
Expense reduction expert Larry Levine shows auto dealers how to uncover hidden costs and turn overlooked expenses into lasting savings.
Sales & Marketing

Larry Levine on expense reduction strategies to unlock massive profit gains

- September 9, 2025
Snowballing hidden costs often slip under the radar, quietly draining dealership profits month after month. What seems like a small line item on a bill can quickly multiply into thousands...
Matt Easton explains why asking questions and building trust beats pressure tactics in today’s skeptical sales environment.
Sales & Marketing

Stop selling and ask questions to close more deals — Matt Easton | Easton University

- September 8, 2025
Customers are more skeptical than ever, and the best salespeople know how to guide conversations, not force them. In today's episode of CBT NOW, Matt Easton, sales coach and founder...
Price is a major challenge for sales teams. Jen Suzuki advises dealerships to focus on value and customer needs, not just discounts.
Loyalty-Based Sales Strategies

How sales teams can confidently navigate price objections

- August 28, 2025
Price continues to be one of the most difficult hurdles for sales teams to overcome when turning phone calls and online inquiries into in-store appointments. On the latest episode of...


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