Incentives and offers blast off this Fourth of July holiday weekend
The Fourth of July is a busy time for dealers. The holiday gives shoppers more time to look for their next car. Automakers are hoping to hit mid-year sales. And...
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Technician video tips that increase approvals by 30%
Technician inspection videos are among the most powerful trust-building tools in the service department, but only when done right. A rushed, shaky, or confusing video checks a box but does...
Massachusetts AG warns dealers on hidden doc fees in vehicle advertising
On the Dash:
Massachusetts now requires all mandatory fees, including doc fees, to be included in advertised vehicle prices.
Separately listing or disclosing doc fees at checkout is considered non-compliant...
Dealers must act on GEO now as AI shifts car-buying behavior
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Why inventory, service, and sales can’t operate as separate experiences anymore
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
Richmond Ford VP, Kayla Kody, transforms service lane with data-driven loyalty strategies
At Richmond Ford Automotive Group, exceptional customer experiences go beyond repairs; they are driven by data and focused on loyalty. Vice President Kayla Kody is transforming the service lane through...
How fullthrottle.ai is improving agency performance with automotive-specific DSPs
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
The trick top finance performers use to drive up performance
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...
Social media success: A powerful blueprint for dealership dominance
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue.
In...
Why the demo drive remains the most critical step in closing sales
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...
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