Toyota is kicking off its 2025 holiday campaign, highlighting the joy of giving, family moments, and community support. Premiering during NBCUniversal’s primetime specials, like Christmas in Rockefeller Center on NBC and Navidades en Rockefeller Center on Telemundo, the campaign features two creative spots: The Holiday Job and Running Late.
The Holiday Job humorously showcases the lengths parents go to deliver the perfect holiday surprise. From smuggling gifts in a Tundra to navigating last-minute shopping trips in a Prius, the campaign captures the playful, covert nature of holiday gifting that makes it memorable.
Similarly, Running Late depicts the hustle and heart of getting to Christmas Eve celebrations on time, from picking up family members to carefully transporting holiday treats. Both spots blend humor and warmth, reflecting Toyota’s commitment to authentic storytelling for English- and Spanish-speaking audiences.
“This year’s holiday message celebrates the small, joyful moments that come from making others feel special,” said Mike Tripp, group vice president of Toyota Marketing, Toyota Motor North America. Adding, “we hope families everywhere are inspired to make joy their holiday mission.”
In addition to celebrating family traditions, Toyota continues its long-standing support of Boys & Girls Clubs of America, an organization dedicated to helping young people reach their full potential. For nearly 20 years, Toyota has invested more than $40 million to provide teens with essential skills for future success. This holiday season, the automaker donated $215,000 and a 2025 Tundra, presented on NBC’s TODAY Show, to further the Clubs’ mission nationwide. NASCAR driver Bubba Wallace, a Team Toyota athlete and Boys & Girls Clubs alumnus, joined the campaign to inspire giving and community engagement.
Through its holiday storytelling and charitable initiatives, Toyota is combining entertainment, family connection, and community impact, reminding viewers that the season is about joy, togetherness, and giving back.
