TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

pre-owned salespeople
Sales & Marketing

Leveraging social media to promote pre-owned vehicle sales — Helmand Anwary | Easy Honda

- November 8, 2022
It's no secret that auto dealerships rely on a robust pre-owned car department. Today on Inside Automotive, we're joined by Helmand Anwary, Pre-owned Director of Easy Honda in Houston, Texas,...
October auto sales
Sales & Marketing

October auto sales bring positive results for many

- November 8, 2022
For automakers, October 2022 was a mixed bag of successes and some losses. However, there's a lot to be optimistic about for the automotive industry. Forecasts and analysis from Cox...
warranties
Sales & Marketing

Why selling extended warranties is good for customer relations

- November 8, 2022
The average bumper-to-bumper car warranty lasts three years. After this time, customers can choose to extend the car warranty or can go without protection. If the customer goes without protection,...
online sales
Sales & Marketing

Increased online sales adoption could signal the in-person experience needs change

- November 4, 2022
The 2022 Deloitte Global Automotive Consumer Study indicates that concluding a vehicle in-person remains the preferred method for 75% of car buyers. However, more people are attracted to buying their...
Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing
Sales & Marketing

How to create more personalized marketing for your car dealership

- November 3, 2022
Identifying, communicating, and converting high-quality prospects is the primary purpose of adding personalization to your car dealership. The personalized marketing options are similar to those of leading companies like Amazon and...
CDK Global car buying
Sales & Marketing

Is the car buying process easy or difficult? — Peter Kahn & Dave Thomas | CDK Global

- November 2, 2022
On this edition of Inside Automotive, we’re pleased to welcome Peter Kahn, Senior Director of Market Research at CDK Global and Dave Thomas, Director of Content Marketing at CDK Global....
marketing
Sales & Marketing

Automotive marketing tips to reach every generation of car buyer

- October 31, 2022
How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple...
Used car affordability
Sales & Marketing

Used car affordability has declined 26.7% in three years, study finds

- October 28, 2022
An analysis by iSeeCars.com, a search engine designed to help buyers find the best deals, clearly shows the effects of rising inflation and higher used-car prices on the retail auto market....
Tesla
Sales & Marketing

Consumer Focus: Is the Tesla car buying experience really that good?

- October 27, 2022
Tesla has led the market for electric vehicles in the US for many years now. While the company's market dominance will likely decrease as more EV options become available, US...
rental fleet
Sales & Marketing

Should your auto dealership run its own rental/loaner car program?

- October 26, 2022
Although dealership groups are bringing in more money these days, inflation is now over 8%, and a recession is causing many dealers to investigate increasing the bottom line. So, should you...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
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