The formula to selling more cars: How to make AI work for your dealership
I’ve spent more than two decades in the retail automotive business, with about fifteen of those years as a GSM or GM. I’ve seen markets shift, consumer habits change, and...
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Get faster approvals, build customer trust with effective video MPIs
Sharing video MPIs with customers can improve service department approval outcomes by nearly 30%. On today's episode of Loyalty-Based Sales Strategies, Jen Suzuki, sales trainer and president of eDealer Solutions,...
Toyota launches heartwarming 2025 holiday campaign, donates to Boys & Girls Clubs
Toyota is kicking off its 2025 holiday campaign, highlighting the joy of giving, family moments, and community support. Premiering during NBCUniversal’s primetime specials, like Christmas in Rockefeller Center on NBC...
Dealers face new challenges as AI-powered GEO tools change automotive search – April Simmons | Horne Auto Group
While artificial intelligence is reshaping how car buyers research vehicles, making it essential for dealerships to adapt quickly, GEO (Generative Engine Optimization) is an emerging technology that delivers highly personalized,...
Make every marketing dollar count with vendor collaboration
Fragmented marketing is holding your dealership back from its full potential. On this episode of Marketing Matters, host Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group, explains how...
How auto dealers can win in AI Overviews
AI Overviews are taking over Google’s prime real estate. If your dealership isn’t showing up there, your competitors might.
To help dealerships understand what they can do to ensure placements in...
Matt Easton explains why the best salespeople think like doctors
Medical professionals keep detailed charts on their patients, tracking everything from conditions and allergies to medications. These records ensure every team member stays aligned and up to date, safeguarding patient...
Auto buyers live on video screens – Why do dealers still overspend on search?
Auto dealers are focusing on the wrong screens.
I don’t say that lightly. Having spent years in retail automotive marketing, I’ve seen how dealers allocate their advertising dollars compared with how...
Auto buyer insights: The data-driven playbook for dealers this holiday season
Unlocking the modern holiday car buyer: Why this season is different
Now in its fifth year, C-4 Analytics’ Quarterly Consumer Intent Survey (QCIS) draws from thousands of in-market car shoppers, revealing...
Japanese brands dominate iSeeCars’ longest-lasting vehicle study – Karl Brauer | iSeeCars
According to the annual iSeeCars study, it is no surprise that Toyota once again tops the list as the longest-lasting car brand. Joining us on the latest CBT Now episode...
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