The trick top finance performers use to drive up performance
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Social media success: A powerful blueprint for dealership dominance
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue.
In...
Why the demo drive remains the most critical step in closing sales
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...
Dealers urged to embrace AI and evolving strategies for loyalty-based sales
Welcome to another episode of Loyalty-Based Sales Strategies, with host Jen Suzuki, Founder and President of eDealer Solutions. Joining us today is CBT News co-founder Jim Fitzpatrick, who asserts that...
AI, SEO, and GEO: What dealers need to know to stay competitive in digital marketing
As artificial intelligence reshapes digital marketing, confusion around generative engine optimization (GEO) is leading some dealerships to misallocate budget and miss opportunities. Brooke Furniss, BZ Consultants Group, joins us on...
A shift in control: Modern dealer marketing and access to agency-grade buying tools
For years, automotive marketing has operated a clear structural hierarchy.
Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
Turning macro trends and local market intelligence into sales success
In today’s competitive landscape, a seamless, data-informed sales cycle is essential for dealerships navigating rising affordability pressures, shifting fuel type demands, and tighter profit margins.
Advanced analytics give dealers a clear advantage by revealing where...
Ian Mathews on building leaders and driving results in automotive marketing
Ian Mathews, co-founder of AutoGrowl, traced his journey from college greeter to automotive marketing leader, emphasizing discipline, video storytelling, and leadership as keys to business success.
On today’s episode of Training...
Service advisors gain approvals through Jen Suzuki’s job-risk-reward formula
Explaining vehicle repairs doesn’t have to be complicated. On the latest episode of Loyalty-Based Sales Strategies, host Jen Suzuki, Founder and President of eDealer Solution, offers service advisors a simple, straightforward, proven...
Why dealers can no longer ignore TikTok in the buying journey
On the Dash:
TikTok now supports the entire car-buying journey, from discovery to shortlist.
Buyers rely on the platform for research, comparisons and confidence building.
Dealers who show up early...
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