TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

From the rollout of Google Analytics 4, to marketing for EVs, it's vital for marketers to understand & leverage data coming into dealerships
Sales & Marketing

Exploring the ways dealers can use data to improve their marketing efforts – Glenn Pasch

- September 15, 2023
From the rollout of Google Analytics 4, to marketing for EVs, now it's more important than ever for marketers to understand and leverage data coming into the dealership to connect...
Colin Carrasquillo joins Inside Automotive to discuss how dealership digital marketing strategies are changing in response to EVs and AI.
Sales & Marketing

Preparing your dealership’s digital marketing strategies for EVs and AI — Colin Carrasquillo | Nielsen CDJR

- September 14, 2023
To reach the right consumers with the right message, small business owners must stay up to date on the evolving digital marketing strategies and trends for their industry. On this episode...
On today's episode of Inside Automotive, Brian Moody, Executive Editor at Autotrader, joins us to share insights on the latest data from Cox Automotive.
Sales & Marketing

How new vehicles are trending in today’s market – Brian Moody | AutoTrader

- September 13, 2023
The average transaction price of a new vehicle has increased since last year, but not by much. Could this be the incentive and relief consumers are looking for? On today's...
Video advertising allows dealerships to place ads across many of the most popular ad-supported streaming services like Amazon Prime and Hulu.
Sales & Marketing

Vehicle sales are cooling off. Is this ad platform the solution?

- September 13, 2023
In the ever-evolving landscape of automotive sales, dealers constantly seek innovative ways to reverse sales slumps and attract potential buyers. And it’s no secret that vehicle sales have leveled out...
Sean Gardner joins CBT Now to share his strategies for achieving sales goals no matter how slow business might be that month.
Sales & Marketing

How to consistently achieve your monthly sales goals — Sean Gardner | Joe Verde Group

- September 12, 2023
Many car dealers have already achieved their sales goals for the month thanks to high demand, strong pricing and effective strategies guiding their business. But for retailers falling behind on...
August vehicle sales rise 17% YoY, nearing 18% forecast. Honda shines, but market softening signs emerge. OEMs eye future incentives.
Sales & Marketing

August U.S. vehicle sales: signs of a market slowdown?

- September 11, 2023
August, traditionally a significant month for car sales, has offered the auto industry a mixed bag of data. While there's notable year-over-year growth of 17%, there are signs that the...
Explore the significance of price ratings, understand their impact on dealerships, and discover how customers use them for buying decisions.
Sales & Marketing

Do car buyers take online price ratings seriously?

- September 8, 2023
Whether used car managers like it or not, the car price rating systems on websites like CarGurus and Cars.com are meant to be a helpful tool for customers seeking cars....
Jade Terreberry and Noah Lee join Driving Solutions to share digital strategies for the future of automotive retailing and e-commerce.
Sales & Marketing

Digital data strategies for the future of automotive e-commerce

- September 6, 2023
Digital data plays an increasingly crucial role in providing the best customer experience possible. However, with many dealerships still lacking a formal digital marketing strategy, the retail automotive sector remains...
Jay Baer joins Inside Automotive to discuss the relationship between customer service speed and brand loyalty in the dealership.
Sales & Marketing

The role of speed in customer service and car buyer loyalty — Jay Baer

- August 31, 2023
Customer service speed can make or break a dealership's brand loyalty and long-term growth. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Jay Baer, speaker, business...
Google and Bing have unique strengths. Our unbiased comparison is intended to help you decide how to use each one.
Sales & Marketing

Bing ads vs Google ads: choosing the right platform for your dealership

- August 31, 2023
Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people who use Google or Bing to...


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Legal battles reshape car sales
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California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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