TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Matt Easton elaborates on what dealers are doing to climb the ladder of sales success on today's episode of Inside Automotive.
Sales & Marketing

Revving up dealership sales: 3 essential components you can’t afford to ignore – Matt Easton

- October 27, 2023
Success in sales boils down to three main factors. On the latest episode of Inside Automotive, Matt Easton, sales coach, consultant, and founder of Easton University, breaks these factors down...
How do great dealers market? In this article we discuss how to use brand storytelling to emotionally connect with your dealership customers
Sales & Marketing

The role of brand storytelling in car dealership marketing 

- October 26, 2023
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to create a story about your brand...
Sean Gardner joins Inside Automotive to discuss the importance of write-ups and demos and why sales teams are forgetting these crucial steps.
Sales & Marketing

2 crucial steps sales teams have forgotten — Sean Gardner | Joe Verde Group

- October 24, 2023
Dealers must regularly audit and improve the skills of their sales teams to ensure that their businesses continue to grow regardless of the market's overall performance. But, after the retail...
AI, with the right information present, can quickly and easily deliver personalized information to both salespeople and customers.
Sales & Marketing

How AI can improve your car dealership’s customer experience strategy

- October 24, 2023
Artificial intelligence is on the horizon and can be useful to car dealerships in many ways. While the speed and automation of artificial intelligence can’t do every job at your...
With the presence of Facebook and Instagram reels and the rise of TikTok, videos are important for short-form video content.
Sales & Marketing

Why automotive marketers should leverage short-form video content + 5 practical strategies

- October 23, 2023
In the modern world of marketing, short and long-form video are highly effective ways to communicate your message. With the presence of Facebook and Instagram reels and the rise of...
Tapping into your pe­rsonal power for sales unlocks a multitude of benefits that go beyond simply boosting your sales numbers.
Sales & Marketing

6 strategies to harness your personal power an increase sales success

- October 23, 2023
In the world of sale­s, a profound understanding of the industry and its products is undeniably crucial. Howe­ver, true advanceme­nt in your sales performance de­pends on unleashing your personal powe­r....
Karl Brauer joins Inside Automotive to discuss the COVID pandemic's lasting impacts on prices and consumer behaviors in the used car market.
Sales & Marketing

Why consumers are avoiding the used car market — Karl Brauer | iSeeCars.com

- October 20, 2023
The used car market has rapidly transformed in recent years under the weight of the COVID pandemic and constricted manufacturing. As vehicle inventories started to dwindle, new trends began to...
Kyle Hollaway and Amber Daniel join Driving Solutions to discuss ethical data collection and the process of finding the right data provider.
Sales & Marketing

How to identify the best data collection partner for your dealership

- October 19, 2023
Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how they record and use customer information,...
This article offers valuable­ insights and strategic approaches to help de­alerships navigate the use­d EV market successfully.
Sales & Marketing

How to successfully navigate the used EV market

- October 19, 2023
The automotive­ industry is undergoing a notable shift towards ele­ctric vehicles (EVs), driven by the­ growing environmental awarene­ss among consumers and advancements in EV te­chnology. In the midst of this...
Providing tailored, personalized suggestions based on a user’s browsing history, mobile apps can make customers feel appreciated and understood.
Sales & Marketing

Leveraging mobile apps for improved customer engagement in dealerships

- October 18, 2023
On any given day in your dealership, a mechanic will grapple with diagnosing a perplexing issue in a customer’s vehicle. A tool that swiftly and accurately solves the mystery would...


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White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
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Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


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