TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%
TSLA385.190-13.31%
GM92.4304.09%
F12.6700.36%
RIVN14.0600.77%
CYD21.510-0.68%
HMC35.2201.23%
TM199.4606.46%
CVNA77.5506.27%
PAG212.3000.09%
LAD315.64016.87%
AN183.4704.96%
GPI272.8107.8%
ABG208.88011.11%
SAH64.0503.37%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

How AI can expose dealership friction and improve loyalty 
Loyalty-Based Sales Strategies

How AI can expose dealership friction and improve loyalty 

- October 8, 2026
As artificial intelligence adoption accelerates across retail automotive, many dealership leaders view automated tools as a silver bullet for operational headaches. However, implementing AI without human oversight often amplifies underlying...
How ‘The Good GM’ built a social media strategy around authenticity
Sales & Marketing

How ‘The Good GM’ built a social media strategy around authenticity

- September 28, 2026
Social media has quickly become a major part of how dealerships connect with consumers, but JC Prats (aka The Good GM) uses it for more than just selling cars. The...
Used car coach David Long's process to move more cars faster
Sales & Marketing

Used car coach David Long’s process to move more cars faster

- September 22, 2026
Every dealership has a process for selling cars and managing people. Top leaders get more out of those processes by starting with the attitude and energy they bring each day....
CarJiffy helps Carhub sell $2.9 million in vehicles online after hours
Sales & Marketing

CarJiffy helps Carhub sell $2.9 million in vehicles online after hours

- September 17, 2026
Car shoppers do much of their browsing long after most showrooms are closed. Most dealer websites let them view inventory and estimate a payment, but then ask them to wait...
4 ways to sell more cars when the showroom slows down
Sales & Marketing

4 ways to sell more cars when the showroom slows down

- September 15, 2026
Every showroom has slow stretches. The board sits empty, the lot stays quiet, and salespeople start waiting on evening and weekend traffic to save the month. Those hours are also...
How to build a high-converting dealership brand on social media
Sales & Marketing

How to build a high-converting dealership brand on social media

- September 11, 2026
While social media may no longer be just another marketing channel for dealerships, Adrian Gonzalez, General Manager of Payne Edinburg CDJR in South Texas, says it's become a direct connection...
David Spisak challenges dealers to simplify the buying process
Sales & Marketing

David Spisak challenges dealers to simplify the buying process

- September 7, 2026
For years, automotive retailers have debated the threat posed by digital disruptors. But according to David Spisak, CEO and President of Disruptive Growth Solutions, the bigger risk for dealers may...
Daymond John on building lasting customer trust - CBT News
Sales & Marketing

Shark Tank star Daymond John’s blunt advice for dealers

- September 4, 2026
 Rising vehicle prices, high interest rates and shifting consumer habits are testing dealers across the country in ways few other industries face today. For an outside perspective on how to...
AI isn't replacing loyalty-based sales, it's strengthening it
Loyalty-Based Sales Strategies

AI isn’t replacing loyalty-based sales, it’s strengthening it

- September 3, 2026
Artificial intelligence (AI) is working its way into nearly every corner of business today. Dealerships are no exception, although some are showing some resistance when it comes to adopting AI....
Rethink the customer journey to capture today's cautious vehicle shoppers
Sales & Marketing

Rethink the customer journey to capture today’s cautious vehicle shoppers

- August 28, 2026
Dealers are navigating a longer customer journey as affordability pressures make consumers more cautious about purchasing a vehicle. Joining us on today’s CBT Live segment is Force Marketing CEO John...


Latest Articles

Economic uncertainty puts pressure on Washington to find common ground
Latest Articles 11/04/26

Economic uncertainty puts pressure on Washington to find common ground

Tim Hovik | Midterm results put affordability and trade policy in focus for auto dealers
Latest Articles 11/04/26

Midterm results put affordability and trade policy in focus for auto dealers

Presidio Group finds dealership M&A remains active in Q3 as more stores come to market
Latest Articles 11/04/26

Presidio Group finds dealership M&A remains active in Q3 as more stores come to market

GM's $220 million data scandal: Your car was making money while you were driving
Latest Articles 11/04/26

GM’s $220 million data scandal: Your car was making money while you were driving

Ken Garff acquires Avondale Toyota and One Toyota of Oakland
Latest Articles 11/04/26

Ken Garff acquires Avondale Toyota and One Toyota of Oakland

Toyota operating income expected to rise, BMW cuts profit outlook, Ferrari raises 2026 outlook again
Latest Articles 11/04/26

Toyota income expected to rise, BMW cuts outlook, Ferrari raises 2026 forecast again

Toyota operating income expected to rise for first time in six quarters
Latest Articles 11/04/26

Toyota operating income expected to rise for first time in six quarters

BMW cuts 2026 profit outlook as restructuring costs mount
Latest Articles 11/04/26

BMW cuts 2026 profit outlook as restructuring costs mount

Ferrari raises its 2026 outlook again after a strong third quarter
Latest Articles 11/04/26

Ferrari raises its 2026 outlook again after a strong third quarter

Volvo Cars global fall 16% as China and US demand weakens
Latest Articles 11/04/26

Volvo Cars global fall 16% as China and US demand weakens


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