TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

DriveCentric adds RockED to its partner hub, tying training to CRM data
Sales & Marketing

DriveCentric adds RockED to its partner hub, tying training to CRM data

- July 30, 2026
On the Dash: DriveCentric and RockED are integrating training and certification tools directly into DriveCentric's CRM platform. The partnership connects performance gaps to targeted coaching, compliance guidance and OEM certification...
Lotlinx survey finds only 9% of dealers catch early inventory risks
Sales & Marketing

Lotlinx survey finds only 9% of dealers catch early inventory risks

- July 30, 2026
According to the latest Lotlinx 2026 Inventory Health Survey, only 9% of dealerships can identify a struggling vehicle within the first 15 days. That delay can erode margins, which leaves...
The 3-step habit that could save your next deal
Sales & Marketing

The 3-step habit that could save your next deal

- July 6, 2026
Many deals seem to go well at first, but don't end up going anywhere. Sales Coach Matt Easton, Founder of Easton University, says the problem isn't the pitch, but the...
Fourth of July weekend brings big incentives and offers from automakers
Sales & Marketing

Incentives and offers blast off this Fourth of July holiday weekend

- July 3, 2026
The Fourth of July is a busy time for dealers. The holiday gives shoppers more time to look for their next car. Automakers are hoping to hit mid-year sales. And...
Technician video tips that increase approvals by 30%
Loyalty-Based Sales Strategies

Technician video tips that increase approvals by 30%

- June 24, 2026
Technician inspection videos are among the most powerful trust-building tools in the service department, but only when done right. A rushed, shaky, or confusing video checks a box but does...
Massachusetts AG warns dealers on hidden doc fees in vehicle advertising
Sales & Marketing

Massachusetts AG warns dealers on hidden doc fees in vehicle advertising

- June 18, 2026
On the Dash: Massachusetts now requires all mandatory fees, including doc fees, to be included in advertised vehicle prices. Separately listing or disclosing doc fees at checkout is considered non-compliant...
SEO is not enough. How GEO is rewriting the rules of automotive search
Sales & Marketing

Dealers must act on GEO now as AI shifts car-buying behavior

- June 1, 2026
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Why inventory, service, and sales can't operate as separate experiences anymore
Sales & Marketing

Why inventory, service, and sales can’t operate as separate experiences anymore

- June 1, 2026
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
Loyalty-Based Sales Strategies

Richmond Ford VP, Kayla Kody, transforms service lane with data-driven loyalty strategies

- May 25, 2026
At Richmond Ford Automotive Group, exceptional customer experiences go beyond repairs; they are driven by data and focused on loyalty. Vice President Kayla Kody is transforming the service lane through...
Amol Waishampayan, Co-Founder of fullthrottle.ai, DSP
Sales & Marketing

How fullthrottle.ai is improving agency performance with automotive-specific DSPs

- April 21, 2026
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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