How to electrify your EV marketing strategy
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to start flexing your digital muscle to...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Used car prices forecast to rise less than 1% by end of 2024
Used car prices are expected to make a slight recovery over the course of 2024, reversing course after two consecutive years of sharp declines stemming from the COVID pandemic.
Cox Automotive...
Automotive brand loyalty shows slight improvement in 2023
On January 8, LexisNexis Risk Solutions, a provider of data and analytics for the insurance and automotive industries, revealed that customer brand loyalty in the U.S. grew in 2023 based...
7 essential video lead response tips for car dealerships
Video has become part of everyday life, ranging from entertaining people to providing a quick education on just about any subject you could imagine. Short and long-form videos are also...
Modernizing the car buying experience with on-demand delivery — Kirsten Knull | Draiver
Utilizing AI-optimized technology and a network of more than 20,000 top-rated, insured drivers, vehicle delivery platform Draiver helps dealerships maximize their customers' experience, reducing downtime and unlocking new revenue to...
How to grow your dealership’s online reviews and reputation
It's no secret that online reviews are essential for businesses, which goes double for auto dealerships. With so much competition, it's crucial to have a solid online presence, which means...
Car manufacturers report impressive sales gains for 2023, GM tops list
Domestic and import car manufacturers jostled for market share throughout 2023 but made overwhelming progress in year-over-year sales as production, affordability, and demand normalized.
General Motors recorded a sales increase of...
Wholesale used vehicle prices continue to normalize
Used vehicle prices dropped again across November and December as trends within the retail automotive sector continued to normalize in the post-pandemic economy.
According to auctioning platform ADESA, wholesale used vehicle...
Honda’s leap into used car leasing: a signpost to the future for dealerships
As Honda announces its foray into certified pre-owned (CPO) vehicle leasing, it may be that the automotive industry stands at a curious crossroads. This move isn't just innovative; it's a telling...
New car sales improve in December, full-year volume hits 15.5 million
New car sales will improve on a monthly and yearly basis, according to Cox Automotive, following a late-season demand surge in December.
Based on the sales pace, Cox Automotive believes 1.36...
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