TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

In the latest episode of Inside Automotive, Greg Gifford joins us to dive deep into dealership SEO and how to strengthen it.
Sales & Marketing

Maximizing dealership visibility: Greg Gifford shares key SEO strategies

- February 29, 2024
Establishing a robust online presence is vital for businesses, and dealerships are no exception. In the latest episode of Inside Automotive, Greg Gifford, the Chief Operating Officer of SearchLab, joins...
On today's edition of Inside Automotive, we're diving into a Digital Shopper Study from Shift Digital with president Matt VanDyke.
Sales & Marketing

High prices, interest rates no match for digitally savvy dealerships – Matt VanDyke | Shift Digital

- February 28, 2024
The auto industry has seen high interest rates and vehicle prices, but that's not stopping deals from being made at the dealership. On today's edition of Inside Automotive, we're diving...
S&P Global Mobility's Annual Automotive Loyalty Awards highlights the automakers, models and dealers that continue to win customers' hearts.
Sales & Marketing

Automotive brand loyalty winners fend off retention woes in 2023

- February 26, 2024
Brand loyalty remains a critical factor in automotive marketing but has been declining for several years, making events such as S&P Global Mobility's Annual Automotive Loyalty Awards important resources for...
New vehicle sales are set to increase from last February under rising incentive spend and inventory levels and lower transaction prices.
Sales & Marketing

Vehicle sales on track to rise in February as supply jumps 44.7%

- February 23, 2024
New vehicle sales are predicted to rise in February, thanks to a combination of lower prices and better availability. A joint forecast from J.D. Power and GlobalData sees new vehicle sales...
A new KPA survey has uncovered a discrepancy in how buyers feel about dealer transparency and how transparent the sales process really is.
Sales & Marketing

New research highlights impact of dishonesty in the auto sales process

- February 23, 2024
New research has identified a discrepancy in the rate at which customers experience dishonest practices during the car sales process and the percentage of customers who fear their dealer will...
April Simmons joins Inside Automotive to discuss the latest dealership marketing trends impacting the retail automotive sector.
Sales & Marketing

Understanding the latest dealership marketing trends — April Simmons | Horne Auto Group

- February 22, 2024
Dealership marketing trends have evolved rapidly in recent years as consumer preferences and industry conditions have changed. With so much to keep track of, many dealers feel at a loss...
Wholesale used vehicle prices declined from January as did supply, possibly signaling an unexpected surge in pre-owned demand.
Sales & Marketing

Wholesale used vehicle prices dip in early February but demand rises

- February 20, 2024
Wholesale used vehicle values declined in the first two weeks of February, following similar drops in listing prices and inventory levels seen across the pre-owned market throughout January. According to Cox...
On the first episode of Loyalty-Based Sales Strategies with Jen Suzuki, we examine the role greetings play in the sales process.
Loyalty-Based Sales Strategies

How to greet customers on the phone or in the service department

- February 20, 2024
Welcome to the first episode of Loyalty-Based Sales Strategies with Jen Suzuki on CBT News! In this series, Suzuki, president of eDealer Solutions, veteran sales coach, and NADA Academy guest...
According to vAuto Available Inventory data from Cox Automotive, unsold used car inventory closed higher in 2023 than it did in February. 
Sales & Marketing

Unsold used car inventory increases, driven by higher sales and lower prices

- February 19, 2024
According to vAuto Available Inventory data from Cox Automotive, unsold used car inventory closed higher in 2023 than it did in February.  At the beginning of February, there were 2.33 million...
To provide insights into current dealership marketing trends and the broader role of social media, Marc Lavoie joins us on Inside Automotive.
Sales & Marketing

How dealerships can leverage social media to build trust and drive sales – Marc Lavoie

- February 19, 2024
In today's landscape, nearly everyone is on social media, and it's especially crucial for those in sales or dealership service. However, should the use of social media extend beyond these...


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