March sees 12.1% new car sales surge amid market adjustments
In March 2024, new car sales are poised to make a big leap. Analysts forecast 1,525,700 units sold, a 12.1% increase from the previous year, according to the latest joint...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Optimizing GA4 to power dealership marketing — Brooke Furniss | BZ Consultants Group
With the official shutdown of its predecessor last year, Google Analytics 4 (GA4) is now the primary tool for tracking website data and gauging the success of dealership marketing campaigns....
Relational vs. transactional strategies for lasting customer loyalty
Welcome to the world of loyalty-based selling strategies, where every interaction is a step towards forging lasting connections and creating memorable experiences. In this dynamic interview with Jen Suzuki, we...
Used vehicle sales rocket forward thanks to tax season
Used vehicle demand continued to surge through February and into March, pushing inventories down as dealers adapt to consumer behaviors.
Dealers sold 1.49 million used vehicles over the course of February,...
Car buyers rejoice as ease of purchase sets new record
Car buyers said it was easier to purchase a vehicle in February than at any point over the last two years, reflecting a nationwide surge in both new and used...
Using social media to harness the power of authentic personal branding – Tianna Mick | Dealer Synergy
Persistent high interest rates and affordability challenges remain a shared concern for dealers and consumers alike, so it's essential to empower your sales teams to excel in these conditions. On...
How successful salespeople get leads and close deals in a competitive market — Sean Gardner | Joe Verde Group
With the car market becoming increasingly consumer-friendly in the wake of the COVID-19 pandemic, dealership salespeople must prepare themselves for a more normalized environment. Unfortunately, due to steep turnover rates,...
Want a better customer experience? Build a better work environment — Shep Hyken
Dealers know how crucial it is to provide an exceptional customer experience. But in pursuing high standards of service, many find themselves forgetting an equally crucial component of the consumer...
New vehicle prices continue falling in February as sales pace accelerates
New vehicle prices dropped again in February, progressing toward pre-pandemic averages while sales and inventory improved.
According to Cox Automotive, the average new vehicle transaction price in February was $47,244, 2.2%...
Why this dealership group is expanding its used car operations – Shawn Hanlon
At a time when large retailers are closing many pre-owned locations, family-owned and operated DCD Automotive Holdings announced that they have purchased a pre-owned superstore. On today's episode of CBT...
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