TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Used electric vehicle prices are falling much master than the average preowned car, largely due to strategies adopted by Tesla.
Sales & Marketing

Tesla leads the pack as used electric vehicle prices plummet

- March 11, 2024
Used electric vehicle prices have plummeted over the last year, driven primarily by Tesla and its efforts to spur demand with better affordability. According to automotive analytics platform iSeeCars.com, the average...
See how automotive dealerships are winning over younger car buyers with cutting-edge digital strategies and irresistible engagement.
Sales & Marketing

Dealerships explore new strategies to win over younger car buyers

- March 11, 2024
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships...
Used vehicle values began to dip in the first weeks of February but made resounding improvements heading into March.
Sales & Marketing

Wholesale used vehicle prices rebound in late February, sales jump 18%

- March 7, 2024
Wholesale used vehicle prices dropped in the first days of February but rebounded just before March, according to the latest Cox Automotive Manheim Used Vehicle Value Index. Preowned car prices at...
To understand our current 2024 tax season, we first must go back and remember what laid the foundation for the house we're living in today.
Sales & Marketing

Tax season: the strategic play in a dynamic market

- March 7, 2024
We are two years removed from the height of the pandemic and the automotive market has never been more volatile than it is now. Certainly, there are dealers still making...
Ford, Honda, and Hyundai recorded strong sales gains in February driven by inventory improvements and rising hybrid demand.
Sales & Marketing

Ford, Honda, Hyundai sales rise in February, emphasizing strength of hybrids

- March 4, 2024
Automakers posted strong U.S. sales this February on the backs of stable demand, stronger inventory, and increasing interest in hybrid and electric vehicles. Ford sold 174,192 units during the month, representing...
Explore how advocacy and transparency are shaping the future of car buying, and why the industry must evolve to meet consumer demands
Sales & Marketing

Decoding the future of car buying with transparency – Katie the Car Lady

- March 1, 2024
For over two decades, Katie the Car Lady has championed consumer rights, earning her reputation as a beacon of transparency and expertise in the independent dealership sector. Bringing a treasure...
In the latest episode of Inside Automotive, Greg Gifford joins us to dive deep into dealership SEO and how to strengthen it.
Sales & Marketing

Maximizing dealership visibility: Greg Gifford shares key SEO strategies

- February 29, 2024
Establishing a robust online presence is vital for businesses, and dealerships are no exception. In the latest episode of Inside Automotive, Greg Gifford, the Chief Operating Officer of SearchLab, joins...
On today's edition of Inside Automotive, we're diving into a Digital Shopper Study from Shift Digital with president Matt VanDyke.
Sales & Marketing

High prices, interest rates no match for digitally savvy dealerships – Matt VanDyke | Shift Digital

- February 28, 2024
The auto industry has seen high interest rates and vehicle prices, but that's not stopping deals from being made at the dealership. On today's edition of Inside Automotive, we're diving...
S&P Global Mobility's Annual Automotive Loyalty Awards highlights the automakers, models and dealers that continue to win customers' hearts.
Sales & Marketing

Automotive brand loyalty winners fend off retention woes in 2023

- February 26, 2024
Brand loyalty remains a critical factor in automotive marketing but has been declining for several years, making events such as S&P Global Mobility's Annual Automotive Loyalty Awards important resources for...
New vehicle sales are set to increase from last February under rising incentive spend and inventory levels and lower transaction prices.
Sales & Marketing

Vehicle sales on track to rise in February as supply jumps 44.7%

- February 23, 2024
New vehicle sales are predicted to rise in February, thanks to a combination of lower prices and better availability. A joint forecast from J.D. Power and GlobalData sees new vehicle sales...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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